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About Frontify
Overview
Frontify is an intelligent brand system that houses brand guidelines, digital assets, and brand knowledge in one platform. Structured for humans and readable by AI, it helps organizations produce on-brand content consistently across teams and markets.
Founded in Switzerland in 2013 by Roger Dudler, the company operates offices in New York City and London and serves clients across industries and continents.
Key Benefits
- Find, manage, and share brand assets from a central digital asset library.
- Apply built-in brand intelligence to keep content on brand.
- Give the whole organization one home for brand guidelines.
- Create and scale on-brand content from approved templates.
- See what is working across the brand with analytics.
- Connect the platform to the tools teams already use.
How It Works
Teams centralize their guidelines and assets in Frontify, then use templates, AI, and analytics to produce and measure on-brand content. Enterprise buyers are billed through a monthly active user model with six-month averaging that smooths fluctuations and reflects actual usage.
Use Cases
- Brand and marketing teams centralize guidelines and assets for consistent content.
- Agencies build, manage, and grow multiple client brands in a shared environment.
- Large enterprises coordinate internal teams and external partners across markets.
- Global organizations localize brand content for different regions and languages.
Why Choose This Product
Frontify prices through a monthly active user model rather than fixed seats, so costs reflect actual engagement and scale with the business. The platform adds enterprise-grade security such as single sign-on and custom permissions, and unifies large teams and external partners in one shared brand environment.
Frontify Pros & Cons
- MAU pricing reflects actual engagement
- Six-month averaging for predictable billing
- Enterprise security with SSO and custom permissions
- Localization support for global teams
- Single platform for guidelines, assets, and templates
Key Features
Digital asset management
Find, manage, and share brand assets from a central library.
Built-in AI
Apply built-in intelligence for the brand to keep content on brand.
Brand guidelines
Provide one home for the organization's brand guidelines.
Content templates
Create and scale on-brand content from approved templates.
Brand analytics
See what is working across the brand.
Tool integrations
Connect the platform to the tools teams already use.
Enterprise security
Protect the brand with single sign-on and custom permissions.
Localization
Align large teams and external partners across markets with localization.
Frontify Pricing
View full pricing →Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Frontify
Why doesn't Frontify display fixed pricing?
By not displaying fixed pricing, Frontify engages directly with customers to assess their specific needs and propose a tailored package that offers the most value.
What's the difference between monthly active user (MAU) pricing and traditional seat-based pricing?
MAU pricing is based on the number of unique users in your organization who actively use Frontify within a given month, so you pay only for actual engagement and avoid paying for dormant or non-active users. Traditional seat-based pricing charges for licensed seats regardless of activity.
How do you calculate monthly active users?
Frontify calculates your monthly active users by examining internal industry averages, your use case, and your team structure, and reevaluates this number yearly to ensure the plan meets your needs.
What happens if we exceed our expected MAU count?
Short-term spikes are covered because Frontify takes six-month averages to calculate actual monthly usage throughout the year, ironing out unusual fluctuations. If fluctuations continue, you may have outgrown your plan and should move to a package with a different MAU range.
What platforms does Frontify support?
Frontify is available on: Web.