About Format
Overview
Format is a portfolio website builder for photographers, filmmakers, illustrators, artists, designers, architects, and models. It combines a portfolio site, client management tools, and an online store in one place.
Users build sites with 90+ themes and thousands of design variables, with no coding required. Every plan includes hosting and starts with a 14-day free trial that needs no credit card.
Key Benefits
- Build a professional portfolio without writing code, using 90+ themes and a design editor.
- Create custom layouts with Flex Block by dragging, scaling, and overlapping elements.
- Sell products, services, and digital downloads with no commission.
- Deliver work through branded client galleries, file transfers, and contracts.
- Play up to 120 minutes of hosted video directly on your portfolio.
- Get help from Format Experts, who have photography, art, and design backgrounds.
How It Works
Start a 14-day free trial, then upload images into a ready-made theme or build custom layouts with the design editor and Flex Block. Advanced users can add code embeds, plugins, or custom CSS and HTML, and you can connect your own custom domain.
Use Cases
- Photographers run a portfolio, client proofing galleries, and a print store from one site.
- Filmmakers host showreels directly on their portfolio without third-party video hosting.
- Illustrators and artists sell digital downloads and products commission-free.
- Designers build custom page layouts with Flex Block and the code editor.
- Models and fashion creatives present their work on a mobile-optimized site.
- Photographers with international clients translate their site using the Weglot integration.
Why Choose This Product
Format positions itself as a one-stop shop covering proofing, store, blogging, and themes. Code editing is limited to the Pro and Pro Plus plans.
Format Pros & Cons
- 14-day free trial, no credit card required
- Hosting included on all plans
- Commission-free online store
- 90+ themes plus Flex Block custom layouts
- Human support from creatives via Format Experts
- CSS/HTML code editing only on Pro and Pro Plus plans
- Basic plan limited to 10 pages and 70 images
Key Features
Flex Block Layouts
Drag, drop, scale, and overlap images, text, dividers, and buttons on a snap grid to build custom layouts.
90+ Themes
Curated themes from the design team let you change themes anytime without losing content.
Custom Pages
Create pages with unique gallery layouts, colors, text formatting, and custom code embeds that differ from the site theme.
Hosted Video
Upload video directly to your portfolio and play up to 120 minutes.
Commission-Free Store
Sell products, services, and digital downloads and self-fulfill orders worldwide with zero platform fees.
Client Galleries
Share branded client galleries with file transfers, contracts, and gallery password protection.
SEO Tools
Edit page titles and meta descriptions, optimize image alt text, and structure blog posts and store items.
Custom Fonts
Choose from an extensive font library or upload your own from Adobe and Google.
Multilingual Sites
Integrate Weglot to create a multilingual portfolio without subdomains.
Format Pricing
View full pricing →- 10 website pages
- 70 high-resolution images
- 10 client galleries
- 2 GB file transfers
- Free custom domain (first year)
- Unlimited pages
- 1500 high-resolution images
- 100GB image storage
- 15 minutes hosted video
- Online store with 15 products
- 50 client galleries
- Unlimited high-resolution images
- 1TB image storage
- 120 minutes hosted video
- Online store with 1000 products
- Priority support
- 250 client galleries
| Feature | Basic $10/mo | Pro $12/mo | Pro Plus $15/mo |
|---|---|---|---|
| 10 website pages | |||
| 70 high-resolution images | |||
| 10 client galleries | |||
| 2 GB file transfers | |||
| Free custom domain (first year) | |||
| Unlimited pages | |||
| 1500 high-resolution images | |||
| 100GB image storage | |||
| 15 minutes hosted video | |||
| Online store with 15 products | |||
| 50 client galleries | |||
| Unlimited high-resolution images | |||
| 1TB image storage | |||
| 120 minutes hosted video | |||
| Online store with 1000 products | |||
| Priority support | |||
| 250 client galleries |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Format
Do I need to know how to code to use Format?
No. Format includes tools and Format Experts support to customize your site without code. The Pro and Pro Plus plans also offer CSS and HTML editing for more personalization.
Can I use my own custom domain with Format?
Yes. You can connect an existing custom domain to your Format website. The Customer Support team can connect it for you, or you can follow support articles.
Does Format include hosting?
Yes. All Format plans include hosting, so you don't need to buy it from a third party.
Are Format sites mobile-ready?
Yes. All themes are optimized for desktops, laptops, and smartphones.
How much does Format cost?
Format offers Basic at $10/month, Pro at $12/month, and Pro Plus at $15/month, all billed annually. All plans include a 14-day free trial with no credit card required.
Can I cancel Format at any time?
Yes. You can contact the Customer Success team at any time if something isn't working, and they will try to solve the issue.