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About The Real Estate Team OS - Follow Up Boss
Overview
Follow Up Boss is a real estate CRM and open platform for real estate teams. It pulls every online lead and contact into one system so agents and teams work from a single source of truth, then automates personalized emails, texts, and calls to reach the right people at the right time.
The platform builds AI into everyday workflows and connects to lead sources, websites, and custom tools through an open API. Reporting gives teams total visibility into agent, team, and lead source performance. More than 100,000 agents use Follow Up Boss daily, and 36 of the 50 highest-volume US real estate teams rely on it.
Key Benefits
- Centralize all leads and contacts in one place for the whole team.
- Automate personalized follow-up across email, text, and call.
- Surface high-intent leads with AI-powered predictive tags.
- Track agent, team, and lead source performance with advanced reporting.
- Connect 200+ lead sources and build custom integrations through the open API.
- Get 7-day-a-week phone and email support from product experts.
How It Works
Teams point existing lead providers and websites at a unique @followupboss.com email address, and leads enter the CRM without manual data entry. The system distributes each lead instantly by phone call or email using configurable rules, while Action Plans automate follow-up and reporting tracks performance by agent, team, and source.
Use Cases
- Solo agents keep every lead organized and followed up without manual data entry.
- Real estate teams coordinate agents, shared inboxes, and lead distribution from one system.
- Team leaders coach agents using activity and lead source reporting.
- Growing brokerages scale with multi-team structures and priority support.
- Marketing-focused teams measure which lead sources deliver real ROI.
- New agents ramp faster with personalized onboarding and on-demand training.
Why Choose This Product
Follow Up Boss describes itself as an open platform rather than an all-in-one suite, giving teams room to build and grow their own way. It reports a 98.2% customer satisfaction rating and includes AI at no additional cost, though some AI call-data features rely on the paid Calling add-on on the Grow plan.
The Real Estate Team OS - Follow Up Boss Pros & Cons
- 100k+ agents use Follow Up Boss daily
- 36 of the 50 highest-volume US teams use FUB
- 98.2% customer satisfaction rating
- 7-day-a-week phone and email support
- Open API for building custom integrations
- Calling is a paid add-on on the Grow plan
- Unlimited calling and texting require Pro or Platform
- Some AI call-data features need the paid Calling add-on on Grow
The Real Estate Team OS - Follow Up Boss Pricing
View full pricing →- Connect any lead source and website
- Customize lead distribution
- Organize leads with Smart Lists
- Automate follow up with Action Plans
- Call, text and email directly from FUB
- Report on agent and lead source performance
- Everything in Grow
- Unlimited calling & texting for all users
- Team inboxes
- Call reporting
- Enhanced support & training
- Personalized onboarding
- Everything in Pro
- Teams within teams
- Enhanced onboarding
- Priority support
| Feature | Grow $69/mo | Pro $499/mo | Platform $1000/mo |
|---|---|---|---|
| Connect any lead source and website | |||
| Customize lead distribution | |||
| Organize leads with Smart Lists | |||
| Automate follow up with Action Plans | |||
| Call, text and email directly from FUB | |||
| Report on agent and lead source performance | |||
| Everything in Grow | |||
| Unlimited calling & texting for all users | |||
| Team inboxes | |||
| Call reporting | |||
| Enhanced support & training | |||
| Personalized onboarding | |||
| Everything in Pro | |||
| Teams within teams | |||
| Enhanced onboarding | |||
| Priority support |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about The Real Estate Team OS - Follow Up Boss
What is Follow Up Boss?
Follow Up Boss is a real estate CRM platform that takes all your online leads, puts them in one simple system, and makes sure they get followed up fast. It works 24 hours a day, 7 days a week so you can provide superior customer service, turn more leads into appointments, and close more transactions.
How does Follow Up Boss help me close more transactions?
Internet leads arrive faster than agents can manage manually, and leads that are ignored let deals slip away. Follow Up Boss responds to leads faster than ever, holds agents and marketing dollars accountable for results, and helps you identify which marketing pays off so you can grow profits and provide better customer service.
How does Follow Up Boss work?
It is an automated system that does not rely on manual data entry. Leads flow in from your existing marketing and websites via email, and the CRM distributes them through an instant phone call or email. The result is that leads are contacted faster and more often.
How hard is it to set up?
Setup takes less than 10 minutes. You change the email address on file with all your lead providers to the unique @followupboss.com address you receive after signup. Documentation and video guides cover every scenario, and you can call or submit a ticket for a fast response seven days a week.
What doesn't Follow Up Boss do?
Follow Up Boss is not a real estate lead provider or website company. It processes the online leads you already have so you can convert more of them into closed transactions. The company advocates using the best possible system for each part of your business rather than one that claims to do it all.
Can I reassign a lead to a new agent?
Yes, you can reassign leads to a new agent at any time.