About Enshittifier
Overview
Enshittifier is a Chrome extension and Mac app that replaces the word "AI" and related AI-hype phrases with a 💩 emoji in your browser and in your font files. Wells, the creator, built it as a joke after wondering whether font ligatures could turn "AI" into 💩 — it turns out they can, and ironically Wells used AI to figure out how.
Wells frames the tool as a small nudge to be more mindful of the din around AI, aimed at a web that is, in their words, "drowning in AI." The project presents itself partly as poking fun and partly as encouragement to focus on outcomes and craft rather than hype around the tool itself.
Both pieces of the project are free to download, and the source code is published on GitHub alongside links to add the extension and download the Mac app.
Key Benefits
- Swaps every "AI" on web pages for a 💩 emoji while you browse in Chrome
- Patches macOS font files with ligatures that turn "AI" into 💩
- Covers many AI-hype phrases, including OpenAI, AI-powered, AI assistant, AI-driven, Generative AI, AI agent, AI search, AI summary, and AI overview
- Lets you choose whatever replacement you'd rather see instead of "AI"
- Works in two places at once — the browser and your installed fonts
- Free to download, with source code open on GitHub
How It Works
Install the Chrome extension and it quietly swaps every "AI" for 💩 on the pages you visit. On macOS, download the app and it patches your font files with ligatures, so "AI" renders as 💩 everywhere that font is used.
The built-in replacement list turns AI into 💩, OpenAI into Open💩, AI-powered into 💩-powered, AI assistant into 💩 assistant, AI-driven into 💩-driven, Generative AI into Generative 💩, AI agent into 💩 agent, AI search into 💩 search, AI summary into 💩 summary, and AI overview into 💩 overview.
Use Cases
- Readers tired of AI hype in tech headlines get a satirical swap on every article
- Craftspersons who treat AI as a tool rather than a trend can filter marketing noise from their reading
- Mac users get the replacement applied at the font level, covering more than just the browser
- Anyone who wants to poke fun at AI-first press releases and product copy
Why Choose This Product
Enshittifier covers two surfaces at once — the browser and your fonts — and it is free and open source. Wells explains the Chrome extension came after the Mac app because web fonts don't always cooperate, so the font patcher handles the cases the browser cannot. The page leans into its own absurdity, noting "peace was never an option" next to the macOS download.
Enshittifier Pros & Cons
- Free Chrome extension and macOS app with no payment mentioned
- Open source — code published on GitHub
- Replaces a long list of AI-hype phrases, not just the word "AI"
- Customizable — choose whatever you'd rather see instead
- Chrome extension can't always swap text in web fonts
Key Features
Browser word swap
A Chrome extension quietly swaps every "AI" on web pages for a 💩 emoji.
Font patching
The Mac app patches font files with ligatures that turn "AI" into 💩.
Custom replacement
Users can set whatever replacement they'd rather see instead of "AI".
Phrase coverage
The list covers AI, OpenAI, AI-powered, AI assistant, AI-driven, Generative AI, AI agent, AI search, AI summary, and AI overview.
Open source
Both the extension and the Mac app are published on GitHub.
Enshittifier Pricing
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Enshittifier
How does the Chrome extension work?
It quietly swaps every "AI" on web pages you visit for a 💩 emoji. Wells notes that web fonts don't always cooperate, which is why the Mac app also exists.
What does the Mac app do?
It patches your font files with ligatures that turn "AI" into 💩, so the swap shows up wherever that font is used.
Which phrases does Enshittifier replace?
The list covers AI, OpenAI, AI-powered, AI assistant, AI-driven, Generative AI, AI agent, AI search, AI summary, and AI overview, mapping each to a 💩 version such as Open💩 or 💩-powered.
Is Enshittifier free?
Yes — the page offers the Chrome extension via "Add to Chrome" and the Mac app via direct download, with source code published on GitHub, and mentions no payment.
What platforms does Enshittifier support?
Enshittifier is available on: Web, macOS.
How Enshittifier compares
EnshittifierThis | ||||
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| Starting price | Free | — | Free | — |
| Pricing model | Free | contact_sales | Free | Freemium |
| Platforms | Web, macOS | Web, macOS, Windows, iOS, Android | Web | Web |
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| Rating | — | — | — | — |
