About Creatio AI CRM
Overview
Creatio is an AI-native CRM and workflow platform that brings sales, marketing, and service together in one system. It pairs a no-code application builder with agentic AI so teams can automate tasks and customize workflows without writing code.
Unified customer data spans every product and channel, and prebuilt industry workflows help businesses go live quickly. Analyst firms recognize Creatio as a Visionary in the Gartner CRM Sales Magic Quadrant and a Leader in the marketing automation Magic Quadrant.
Key Benefits
- Achieve 61% faster lead response through AI-driven insights and next-best-action recommendations
- Reach 70% faster implementation using no-code tools, prebuilt templates, and easy integrations
- Cut total cost of ownership by 37% with a no-code, composable architecture
- Reduce manual data entry by 17% with unified workspaces, real-time data, and AI assistance
- Create and configure AI Skills with visual designers and natural-language commands
- Let prebuilt AI agents take action across emails, meetings, and business processes
How It Works
Users design applications and workflows with visual designers and natural language instead of coding. AI agents then work across emails, meetings, and processes, combining customer data, workflows, and knowledge to recommend next actions. Teams launch, adapt, and scale the CRM in days using prebuilt templates and integrations.
Use Cases
- Sales teams manage leads, opportunities, orders, contracts, and forecasts while AI suggests next best actions
- Marketing teams build precise campaigns across email, digital ads, events, and account-based marketing
- Service teams run case management, AI-assisted self-service, and problem management
- Field service teams coordinate dispatching through the omnichannel service hub
- Purplebricks increased leads by 35% and conversion by 50% with Creatio
- BSN Sports manages an end-to-end CRM for 2,600 users and raised average order size by 60%
Why Choose This Product
Creatio's composable pricing lets businesses start with one department and expand across marketing, sales, service, or the full platform. The system adapts to users through natural language and AI rather than forcing users to adapt to rigid software, which the company says drives higher adoption rates.
Creatio AI CRM Pros & Cons
- No-code app builder using visual designers and natural language
- Prebuilt AI agents plus no-code creation of new agents
- Unified Customer 360 view across every product and channel
- Claims 70% faster implementation with prebuilt templates and integrations
- Recognized as a Visionary in the Gartner CRM Sales MQ 2026
Key Features
AI Agents
Prebuilt CRM agents handle tasks, and users create new agents with no-code tools.
No-Code Platform
Build and adjust enterprise applications and AI Skills with visual designers and natural-language commands.
Customer 360
See every customer story in real time across all products and channels.
Omnichannel Marketing
Deliver campaigns across email, digital ads, events, and other channels from one platform.
Agentic Sales
Manage leads, opportunities, orders, contracts, and forecasting with AI guidance.
Agentic Service
Run case management, self-service, knowledge, problem management, and field service workflows.
Enterprise Knowledge
Connect data, workflows, and knowledge into a self-learning AI CRM experience.
Prebuilt Workflows
Go live faster with ready-to-use industry workflows and prebuilt templates.
Creatio AI CRM Pricing
View full pricing →Pricing extracted from the product website and may change. Check the source for current details.