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Commence CRM

Updated: Oct 21, 2026

Cloud CRM for small business that starts you with 5,000 free leads and helps turn cold leads into recurring clients with sales, marketing, and support tools.

Commence CRM

About Commence CRM

Overview

Commence CRM is a cloud-based customer relationship management platform built for small and mid-sized businesses. It brings contact and account management, lead and sales tracking, marketing campaign automation, project management, and customer service tools together in one front-office solution that breaks down information silos.

Customers report a 14–21% increase in sales within the first nine months of use, and new users start with 5,000 free leads. Commence positions itself between basic low-cost CRMs and expensive enterprise suites, delivering premium features at an affordable price with a simple interface.

Key Benefits

  • Break down information silos between sales, marketing, and support in a single database.
  • Automate lead generation, qualification, and follow-up with lead scoring and workflows.
  • Grow sales with pipeline visibility, quotas, forecasting, and graphical reporting.
  • Deliver premium support with customer portals, knowledge bases, and ticket tracking.
  • Customize unlimited fields, views, and reports without writing code.
  • Get up and running in minutes with quick onboarding designed for non-technical users.

How It Works

New users sign up for a free trial and begin with 5,000 free leads, then capture additional leads through built-in web forms or third-party sources. Commence scores and qualifies each lead, routes it through the sales pipeline, and automates marketing campaigns; personalized dashboards consolidate to-dos, opportunities, alerts, tickets, and interactive sales funnels so teams can act from one screen without leaving it. Teams can also generate customizable reports with graphical representations of current sales, marketing efforts, and customer service information.

Use Cases

  • Sales teams track opportunities, quotas, and territories from lead to close with graphical pipelines.
  • Marketing teams build targeted campaigns with templates and segmentation, then measure results by industry and source.
  • Support teams resolve tickets through a customer portal backed by a knowledge base and FAQ.
  • Small business owners manage projects, tasks, resources, and timesheets alongside customer data.
  • Account managers use customer segmentation to prioritize high-value accounts and upsell opportunities.

Why Choose This Product

Commence targets small businesses that need more than basic CRM tools without the cost and complexity of industry giants. Users can customize unlimited fields, views, and reports without programming, and role-based security plus third-party integrations let them extend the system as they grow. Capterra ranks Commence among the ten most popular CRM solutions, and the company serves several thousand customers worldwide.