About Campaigner
Overview
Campaigner is an email marketing and automation platform founded in 1999 and now part of the Ziff Davis Martech division. It pairs drag-and-drop email building, automation workflows, SMS marketing, and audience intelligence tools in a single platform positioned as advanced email marketing at a fraction of the cost of larger marketing suites.
More than 100,000 businesses, including many Fortune 500 companies, have used Campaigner over the past two decades. The product is live and publicly available with a 30-day full-feature free trial, and the company maintains offices in New York City, Ottawa, Newcastle, Kiev, Raleigh, and Los Angeles.
Key Benefits
- Visual automation builder lets you drag triggers into place and build simple or multi-path customer journeys.
- Audience Insights dashboard and AI Insight Builder turn contact data into targeted segments from natural language descriptions.
- Personalization options include merge fields, dynamic content, conditional content, geolocation, and purchase history.
- Drag-and-drop email editor offers responsive templates plus a full HTML editor for custom builds.
- Reputation Defender scans contact lists and returns a rating to protect sender reputation and reduce hard bounces.
- Free WooCommerce and BigCommerce plugins sync store activity into automated email campaigns.
How It Works
Choose a responsive template or start from scratch in the drag-and-drop editor, then personalize with merge fields, dynamic content, and conditional content. Build automation workflows by selecting triggers and dragging them into place, with validation checks that flag errors before activation. Define audience segments in natural language, launch email or email-plus-SMS campaigns, and review results through detailed campaign reporting.
Use Cases
- eCommerce marketers connect WooCommerce or BigCommerce stores to trigger timely emails from shopper activity.
- Retailers send abandoned cart emails and purchase-behavior campaigns based on transaction history.
- SMS marketers fold SMS triggers into email journeys to reach a channel with a 98% read rate.
- Marketing teams run A/B and multivariate experiments on subject lines, from names, content, and send times.
- Email marketers use Reputation Defender to keep lists healthy and maintain strong sender reputation.
Why Choose This Product
Campaigner combines low-cost advanced features with a growth ecosystem as part of Ziff Davis Martech. Customers report up to six times more conversions when using multi-channel automation workflows compared with generic email drip campaigns, and expert phone, chat, and email support is included with all plans.
Campaigner Pros & Cons
- 30-day full-feature free trial
- Multi-channel automation workflows can drive up to 6x more conversions
- Phone, chat, and email support included with all plans
- Free WooCommerce and BigCommerce integration plugins
- Pricing starts at $14/month
Key Features
Automation Workflows
Build simple or multi-path workflows with a visual drag-and-drop builder using time-based, rules-based, conditional, and custom triggers.
Audience Insights
A visual dashboard reveals contact characteristics including age, gender, location, income, home ownership, and education.
AI Insight Builder
Describe a target audience in natural language to instantly generate precise mailing lists without manual filtering.
Drag & Drop Editor
Design responsive email campaigns from scratch or pre-built templates with no coding required, plus a full HTML editor.
Personalization
Personalize emails with merge fields, dynamic content, conditional content, geolocation, and purchase history.
SMS Marketing
Send standalone SMS campaigns or add SMS triggers to email automation workflows.
Reputation Defender
Periodically scans contact list email addresses and returns a rating to flag potential delivery issues.
A/B & Multivariate Tests
Test subject lines, from names, content, and send times with experiments that go beyond basic A/B testing.
Campaigner Pricing
View full pricing →- Drag and drop editor
- Email templates
- Detailed campaign reporting
- Automation workflows - simple and multi-path
- Advanced segmentation
- Advanced personalization options
- Full suite of features
- Dedicated Account Management
- Deliverability Consulting
| Feature | Essentials $14/mo | Advanced $35/mo | Custom Custom |
|---|---|---|---|
| Drag and drop editor | |||
| Email templates | |||
| Detailed campaign reporting | |||
| Automation workflows - simple and multi-path | |||
| Advanced segmentation | |||
| Advanced personalization options | |||
| Full suite of features | |||
| Dedicated Account Management | |||
| Deliverability Consulting |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Campaigner
Is Campaigner free?
Campaigner is a paid product. See the pricing section for current plans and starting prices.
How much does Campaigner cost?
Campaigner offers the following plans: Essentials, Advanced, Custom. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does Campaigner support?
Campaigner is available on: Web.