About Vero Customer Engagement Platform
Overview
Vero is a multi-channel customer engagement platform built for product-led teams. It sends personalized email, SMS, and mobile push messages based on what users actually do in the product. Intuitive editors, a visual journey builder, a flexible API, and direct connections to customer data warehouses support the platform.
The company has operated for more than 12 years, grew organically with a single funding round, and reports 99.99% uptime with over 5 billion messages sent last year. Transparent, usage-based pricing lets teams pay only for the channels and data they use.
Key Benefits
- Help new users reach their 'aha moment' faster with onboarding messages tailored to the features they use
- Build and launch campaigns across email, iOS/Android push, and SMS from one platform
- Target highly-specific segments built from product data via the track API or direct SQL data warehouse connections
- A/B test subject lines, content, and timing to learn what works best
- Connect with CDPs, reverse ETL providers, and the data warehouses you already use
- Rely on 24/5 support, 99.99% uptime, and 5 billion+ messages delivered last year
How It Works
Teams connect Vero to their product data through the track API, HTML forms, or direct warehouse connections, then build segments on customer properties, events, and message activity. They design multi-channel journeys and broadcasts in the visual editor, add Liquid personalization and A/B tests, and send automated email, push, and SMS messages based on real-time behavior.
Use Cases
- Product teams send tailored onboarding messages that move new users toward their 'aha moment'
- SaaS growth teams use real-time customer data to enrich emails and lift conversion
- Marketing teams run one-to-many newsletters and recurring broadcasts with dynamic segmentation
- Agencies manage multiple clients through isolated Project sub-accounts with their own databases and API keys
- Enterprises personalize emails at scale from Snowflake, BigQuery, or Redshift data warehouses
Why Choose This Product
More than a decade of experience running marketing automation for SaaS teams, reliable delivery, and dedicated support teams in Australia, Europe, and the USA set Vero apart. Its open MCP server lets AI agents from Claude, ChatGPT, and Notion draft broadcasts, check journey status, and manage A/B tests through one standard.
Vero Customer Engagement Platform Pros & Cons
- Reports 99.99% uptime and 5 billion+ messages sent last year
- Transparent usage-based pricing starting at $54/month
- 24/5 email support with over 98% satisfaction rating
- Deep integrations with data warehouses, CDPs, and reverse ETL providers
- AI agent control via an open MCP server
- Starter plan caps emails at 10,000/month; exceeding requires a custom Professional plan
- SMS messaging is available on the Professional plan only
Key Features
AI agent control
Vero's MCP server lets AI agents from Claude, ChatGPT, and Notion draft broadcasts, check journey status, and manage A/B tests.
Visual journey builder
Build multi-step automations visually, trigger on customer activity, branch on conditions, and act in real time.
Drag-and-drop editor
Create responsive, on-brand emails with a drag-and-drop editor and predesigned templates.
Real-time segmentation
Build highly-specific segments on customer properties, activity, and message behavior with a visual designer.
A/B testing
Test subject lines, content, and timing across broadcasts and journeys to see what works best.
Liquid personalization
Personalize every message with dynamic customer and event data, plus dynamic data feeds pulled from APIs at send time.
Warehouse connections
Connect directly to Snowflake, BigQuery, Redshift, and other warehouses through Vero Connect.
Localized messaging
Create message variants in any language so Vero sends each customer the right one.
Granular reporting
Track send, delivery, open, and click rates by campaign, variation, and language, with exportable analytics.
Multi-channel delivery
Send campaigns via email, iOS and Android push, and SMS reaching users in over 140 countries.
Vero Customer Engagement Platform Pricing
View full pricing →- 5,000 user profiles
- 10,000 emails per month
- 20,000 push messages per month
- 160,000 events tracked per month
- Automated workflows, newsletters, and transactional emails
- A/B testing and unsubscribe handling
- Custom user profile volume
- Custom email, push, SMS, and event tracking volume
- Priority response and live chat support via Slack
- Dedicated customer success manager
- SMS messaging with custom volume
| Feature | Starter $54/mo | Professional Custom |
|---|---|---|
| 5,000 user profiles | ||
| 10,000 emails per month | ||
| 20,000 push messages per month | ||
| 160,000 events tracked per month | ||
| Automated workflows, newsletters, and transactional emails | ||
| A/B testing and unsubscribe handling | ||
| Custom user profile volume | ||
| Custom email, push, SMS, and event tracking volume | ||
| Priority response and live chat support via Slack | ||
| Dedicated customer success manager | ||
| SMS messaging with custom volume |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Vero Customer Engagement Platform
What happens if I go over the usage limits of the Starter plan?
Vero notifies you by email when you cross the thresholds of the Starter plan, then discusses a custom Professional plan with you based on your usage.
What support does Vero provide?
Vero's global support team is available 24 hours a day, five days a week, with dedicated team members in Australia, Europe, and the USA. Email support holds a customer satisfaction rating above 98%, and Professional plan customers get priority and live chat support.
Does Vero offer sub-accounts or sub-projects?
Vero calls sub-accounts Projects. Each project is a dedicated workspace with its own database, API keys, and campaigns. Vero does not charge for multiple projects; you are billed for total usage across all projects, and agencies can use projects to manage multiple clients.
Can I pay annually?
Yes. Vero offers a 10% discount when you prepay annually.
Is Vero Customer Engagement Platform free?
Vero Customer Engagement Platform offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Vero Customer Engagement Platform cost?
Vero Customer Engagement Platform offers the following plans: Starter, Professional. See the pricing section for what's included in each tier and any per-seat or usage-based costs.