About UserTesting
Overview
UserTesting provides a human insight platform that helps teams make confident product and customer experience decisions by collecting feedback from real people. The platform addresses the challenge of teams building faster than ever while lacking certainty about what customers actually want. UserTesting serves enterprise product teams, designers, UX researchers, and marketers across industries such as retail, fin-serv, healthcare, media, travel, and hospitality.
Unlike tools that rely on analytics proxies or surveys alone, UserTesting captures video and audio of real participants reacting to apps, prototypes, and content. The platform combines a large authenticated participant network with AI-powered analysis to surface patterns and themes from user sessions.
Key Benefits
- Trusted by 75 of the Fortune 100 companies for human insight research.
- Access to 7 million authenticated participants across 34 countries with the lowest participant fraud rate in the industry.
- Forrester Total Economic Impact study found 415% ROI with UserTesting.
- Named a Leader in the Forrester Experience Research Platforms Wave.
- Unlimited users across the enterprise with no per-seat charges on all plans.
How It Works
Teams ask any question about an app, experience, or content through the test builder. The platform recruits matching participants from its network of 7 million authenticated people. Teams watch and hear customers respond in their own words through unmoderated tests, moderated live conversations, or surveys. AI generates insight summaries and sentiment analysis, and teams share findings across the organization through integrations with Slack, Jira, Figma, and other tools.
Use Cases
- UX researchers — recruit niche B2B audiences such as doctors, developers, and financial analysts for moderated or unmoderated studies.
- Product managers — validate feature concepts early by running prototype tests and reviewing AI-generated insight summaries.
- Design teams — gather feedback directly inside Figma using the UserTesting for Figma plugin without breaking their workflow.
- Marketing teams — test campaign content and landing pages with target demographics to improve conversion before launch.
- Enterprise customer experience teams — scale insights across multiple business units using team-based unlimited testing plans.
- Mobile app teams — run mobile-specific testing to evaluate usability across different devices and operating systems.
Why Choose This Product
UserTesting is best suited for enterprise organizations that need a large, authenticated participant panel and AI-powered analysis to make faster customer-informed decisions. The platform offers flexible consumption and unlimited testing plans. Pricing is not publicly listed and requires contacting sales, which may be a barrier for smaller teams or individual researchers.
UserTesting Pros & Cons
- 7 million authenticated participants across 34 countries
- Lowest participant fraud rate in the industry
- Trusted by 75% of the Fortune 100
- Forrester named UserTesting a Leader in Experience Research Platforms
- 415% ROI according to Forrester TEI study
- Pricing requires contacting sales — no public price listed
- Advanced plan may lack features found in higher tiers (e.g., some advanced capabilities limited to Ultimate+)
Key Features
Participant network
A global network of 7 million authenticated participants across 34 countries, vetted to ensure they are who they say they are, with the lowest participant fraud rate in the industry.
AI insight summaries
Automatically generated summaries of user research sessions that surface patterns and themes across multiple sessions.
Multi-method testing
Run interaction tests, surveys, think-out-loud studies, and moderated live conversations to capture video and audio feedback.
Advanced targeting
Use advanced demographic filters and screener questions to target specific B2C and B2B audiences including doctors, developers, and financial analysts.
Path flows
Interactive path flows and click maps that visualize how users navigate through an experience.
Sentiment analysis
Built-in sentiment analysis across participant responses to identify emotional reactions.
Workspace management
Unlimited workspaces for organizing research projects, with automatic access to the UserTesting for Figma plugin on team-based plans.
Tool integrations
Share insights across the organization through integrations with Slack, Teams, Jira, Figma, FigJam, and Miro.
Security compliance
AdvancedEnterprise-grade security and compliance certifications including SOC2, ISO 27001, GDPR, and HIPAA available on the Advanced plan and above.
Success management
Dedicated Customer Success Manager assigned to each account for strategic guidance and support.
UserTesting Pricing
View full pricing →- AI-generated Insight Summaries
- Global participant panel across 60+ countries
- Enterprise-grade security (SOC2, ISO 27001, GDPR, HIPAA)
- Test builder and template gallery
- Unmoderated tests including surveys and think-out-loud
- Moderated Live Conversation
- Unlimited tests within a defined enterprise scope
- Predictable pricing for scaling across teams and geographies
- Includes automatic access to select capabilities (e.g., UserTesting for Figma plugin)
- Includes dedicated research consultant
- 1-hour Power Sessions for strategy development
- Test optimization and results analysis
| Feature | Advanced Custom | Ultimate Custom | Ultimate+ Custom |
|---|---|---|---|
| AI-generated Insight Summaries | |||
| Global participant panel across 60+ countries | |||
| Enterprise-grade security (SOC2, ISO 27001, GDPR, HIPAA) | |||
| Test builder and template gallery | |||
| Unmoderated tests including surveys and think-out-loud | |||
| Moderated Live Conversation | |||
| Unlimited tests within a defined enterprise scope | |||
| Predictable pricing for scaling across teams and geographies | |||
| Includes automatic access to select capabilities (e.g., UserTesting for Figma plugin) | |||
| Includes dedicated research consultant | |||
| 1-hour Power Sessions for strategy development | |||
| Test optimization and results analysis |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about UserTesting
What pricing plans does UserTesting offer?
For teams getting started or with variable research needs, UserTesting offers test-based consumption where you pay based on test usage. For organizations scaling insights across multiple teams, team-based unlimited plans provide predictable pricing with unlimited tests within a defined enterprise scope.
Does UserTesting offer enterprise security certifications?
Access to enterprise-grade security and compliance certifications including SOC2, ISO 27001, GDPR, and HIPAA is available on the Advanced plan and above.
What tools does UserTesting integrate with?
UserTesting offers integrations with Slack, Microsoft Teams, Jira, Figma, FigJam, and Miro.
How much does UserTesting cost?
UserTesting offers the following plans: Advanced, Ultimate, Ultimate+. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does UserTesting support?
UserTesting is available on: Web.
How UserTesting compares
UserTestingThis | ||||
|---|---|---|---|---|
| Starting price | — | Free | — | Free |
| Pricing model | contact_sales | Freemium | contact_sales | Freemium |
| Platforms | Web | Web | — | Web |
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