Userforge

Overview Userforge is an online workspace for creating user personas, writing user stories, and mapping customer journeys. It replaces the common practice of keeping personas in static slide decks that nobody opens, giving product teams a shared, living picture of their audience. The tool is built for product managers, designers, developers, and marketers who need alignment around who they are building for. Unlike static persona templates or documents, Userforge keeps everything connected — personas link directly to stories and journey maps, and the whole workspace stays up to date as the team adds or changes content. Key Benefits 75,000+ product teams use Userforge, including teams at Amazon, IBM, Citi, Ricoh, StubHub, and Kayak. AI generates a first draft of persona profiles in seconds from a brief org summary. Personas, user stories, and journey maps are linked together in one workspace so every stakeholder sees the same truth. New team members can get up to speed on the audience in minutes instead of weeks. Build-ready spec export can be synced to GitHub for coding agents and engineers. Free plan available with no credit card required to start. How It Works You start by writing a brief summary of your organisation, offerings, and audience to seed the AI with real context. The AI then proposes user archetypes based on that context, and you pick, remix, and enrich every detail to build persona profiles. From there you write user stories mapped to each persona and to specific screens, then invite colleagues, share public read-only links, or export to CSV to keep every stakeholder aligned. Use Cases Product managers — build a shared persona library so every feature request is evaluated against the same user profile. UX designers — connect journey maps directly to user stories to spot gaps in the product experience. Engineering teams — export a build-ready spec folder or sync to GitHub so coding agents and engineers work from the same user context. Marketing teams — align customer targeting with product's actual persona profiles instead of operating from separate assumptions. Startup founders — onboard new hires in minutes by sharing a single link that contains the full audience picture. Agencies and consultancies — create multilingual personas for international clients and share read-only links with stakeholders. Why Choose This Product Userforge is best suited for product teams of any size that need a single source of truth about their users. It works for teams using AI coding agents who need a build-ready spec, as well as traditional product, design, and marketing teams. A free plan is available with no credit card required, making it accessible for small teams and individual practitioners to start immediately.