About Unbounce
Overview Unbounce is a landing page builder and conversion rate optimization platform built for marketers and agencies. It lets users build, test, and optimize landing pages without needing designers or developers. The platform uses AI-driven insights powered by billions of conversions to help teams deliver better results without increasing budget or headcount. It combines a drag-and-drop builder, no-code A/B testing, AI copywriting, and AI optimization in a single tool. Key Benefits Launch landing pages faster with a drag-and-drop builder and customizable, conversion-optimized templates. Run A/B tests with one click — create variants, launch tests, and get clear results without a developer. Smart Traffic uses AI to automatically send visitors to the page where they are most likely to convert. Dynamic text replacement aligns landing page copy with the keywords visitors are searching for. Conversion benchmarks powered by machine learning let you compare performance against industry data from over 57 million conversions. AI copywriting tools rewrite, expand, or summarize landing page copy in just a few clicks. How It Works You start by choosing a conversion-optimized template or building from scratch using the drag-and-drop editor. You customize the page with your own copy, images, dynamic text replacement, and custom code to match your brand. You then create page variants and launch A/B tests with one click, or turn on Smart Traffic to let AI automatically route visitors to the best-performing page. Real-time analytics and conversion insights show you what works, and you iterate from there. Use Cases PPC marketers — build dedicated landing pages matched to ad keywords using dynamic text replacement to improve Quality Score and conversion rates. Ecommerce teams — create campaign-specific landing pages for product launches, seasonal promotions, and email campaigns without developer help. SaaS companies — run A/B tests on signup pages to optimize free trial and demo request conversion rates. Agencies — manage campaigns across multiple clients and teams with the Agency plan, including a directory listing. Small business owners — launch professional landing pages quickly using 100+ conversion-optimized templates and drag-and-drop editing. B2B marketing teams — use Smart Traffic AI optimization and industry benchmarking to improve lead generation campaign performance. Why Choose This Product Unbounce is best suited for marketers, agencies, and small-to-medium businesses that want to build and optimize landing pages without relying on developers or designers. The platform offers a free 14-day trial with no credit card required, and paid plans start at $22/month for the Starter tier.
Unbounce Pros & Cons
- No-code drag-and-drop builder
- AI-powered Smart Traffic optimization
- Built-in A/B testing with no developer needed
- 100+ conversion-optimized templates
- Free 14-day trial with no credit card required
- Traffic volume caps on all paid plans (500 to 50k visitors)
- Starter plan limited to 5 pages only
- A/B testing only available on Experiment plan and above
- AI optimization only on Optimize plan and above
Key Features
Drag-and-drop builder
Build and personalize landing pages with a drag-and-drop editor and 100+ conversion-optimized templates.
No-code A/B testing
Create landing page variants and launch A/B tests with one click, then get clear results on what performs best.
Smart Traffic AI
Automatically sends each visitor to the landing page where they are most likely to convert, powered by machine learning.
AI copywriting
Rewrite, expand, or summarize landing page copy in just a few clicks using Smart Copy.
Dynamic text replacement
Align landing page copy with the keywords visitors are searching for to improve engagement and conversion rates.
Conversion analytics
Track page performance by device and location, and compare against industry benchmarks from over 57 million conversions.
1000+ integrations
Connect your favorite marketing tools and add extra functionality through a library of over 1,000 integrations.
Custom code & styling
Add custom scripts, pixels, and CSS to match brand standards and create the right look and feel for every campaign.
Unbounce Pricing
View full pricing →- Drag-and-drop builder
- 5 pages
- Traffic volume up to 500
- 1 user
- 1 root domain
- Lead gen forms
- Unlimited pages
- Traffic volume up to 20k
- 1 user
- 1 root domain
- Popups and sticky bars
- AI copywriting
- Unlimited A/B testing
- Unlimited pages
- Traffic volume up to 30k
- 3 users
- 2 root domains
- Dynamic text replacement
- AI traffic optimization
- Unlimited pages
- Traffic volume up to 50k
- 5 users
- 3 root domains
- Industry benchmarking
- Unlimited pages
- Traffic volume starting at 100,000
- 15 users
- 5 root domains
- Implementation services
- Dedicated customer success manager
- Unlimited pages
- Traffic volume starting at 50,000
- Users starting at 5
- Root domains starting at 10
- Implementation services
- Listing in agency partner directory
| Feature | Starter $22/mo | Build $74/mo | Experiment $112/mo | Optimize $187/mo | Concierge Custom | Agency Custom |
|---|---|---|---|---|---|---|
| Drag-and-drop builder | ||||||
| 5 pages | ||||||
| Traffic volume up to 500 | ||||||
| 1 user | ||||||
| 1 root domain | ||||||
| Lead gen forms | ||||||
| Unlimited pages | ||||||
| Traffic volume up to 20k | ||||||
| Popups and sticky bars | ||||||
| AI copywriting | ||||||
| Unlimited A/B testing | ||||||
| Traffic volume up to 30k | ||||||
| 3 users | ||||||
| 2 root domains | ||||||
| Dynamic text replacement | ||||||
| AI traffic optimization | ||||||
| Traffic volume up to 50k | ||||||
| 5 users | ||||||
| 3 root domains | ||||||
| Industry benchmarking | ||||||
| Traffic volume starting at 100,000 | ||||||
| 15 users | ||||||
| 5 root domains | ||||||
| Implementation services | ||||||
| Dedicated customer success manager | ||||||
| Traffic volume starting at 50,000 | ||||||
| Users starting at 5 | ||||||
| Root domains starting at 10 | ||||||
| Listing in agency partner directory |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Unbounce
How does the free 14-day trial work?
You can start a free 14-day trial with no credit card required. You get access to build landing pages, popups, and sticky bars. Cancel anytime.
Can I change my plan?
Yes, you can change your plan after signing up. Unbounce offers monthly and yearly billing options, with 25% savings on yearly billing.
What counts as a conversion? What counts as a visitor?
Conversions and visitors are tracked against your plan's limits. Each plan specifies a traffic volume cap (e.g., up to 500 for Starter) and includes unlimited conversions.
Is Unbounce GDPR compliant?
Yes, Unbounce is GDPR compliant.
Is Unbounce free?
Unbounce offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Unbounce cost?
Unbounce offers the following plans: Starter, Build, Experiment, Optimize, Concierge, Agency. See the pricing section for what's included in each tier and any per-seat or usage-based costs.