About Twilio SendGrid Email API and Email Marketing Campaigns
Overview
SendGrid is now part of the Twilio platform, combining a trusted email API with email marketing campaign tools. The platform delivers more than 200 billion emails every month, with the same SendGrid products, documentation, and resources fully supported on Twilio.com.
Developers get the SendGrid Email API and SMTP service for delivery at scale, while marketers use flexible tools to create engaging email campaigns. The combined platform also supports verification and identity, alerts, and customer support and sales communications.
Key Benefits
- Send transactional email at scale through the trusted SendGrid Email API and SMTP service.
- Create and manage automated email marketing campaigns with tools built for marketers.
- Start free with 100 emails per day and scale up as your sending volume grows.
- Use up-to-date documentation, an AI assistant, and partners to integrate and troubleshoot.
- Build complete solutions that combine email with Twilio's verification, identity, and messaging channels.
How It Works
Developers follow the up-to-date documentation to integrate and send with the Email API, while marketers design campaigns using the Marketing Campaigns tools. Teams can also work with trusted partners for custom integrations and deliverability optimization. Because the products now live on Twilio.com, builders can extend email with SMS, WhatsApp, and other Twilio channels from a single platform.
Use Cases
- Software developers send transactional email such as receipts, password resets, and alerts through the API.
- Marketing teams build and automate email campaigns to drive engagement with their audiences.
- Product teams combine email with Twilio verification and identity tools for secure customer onboarding.
- Customer support and sales teams reach users through email alongside SMS and WhatsApp channels.
- High-volume companies rely on the platform's proven deliverability for sending at scale.
Why Choose This Product
Twilio SendGrid pairs proven deliverability at scale with a single home on Twilio.com, where teams can add SMS, WhatsApp, and voice alongside email. Trusted email solutions and resources remain fully supported, and pay-as-you-go pricing lets builders start free and scale without long-term contracts.
Twilio SendGrid Email API and Email Marketing Campaigns Pros & Cons
- Delivers more than 200 billion emails per month
- Free tier starts with 100 emails per day
- Trusted Email API plus SMTP service for developers
- Dedicated email marketing tools for non-developers
- Fully supported and merged into the Twilio platform
Key Features
Email API
Send transactional email at scale through the SendGrid Email API and SMTP service.
Marketing Campaigns
Create and automate email marketing campaigns with flexible tools built for marketers.
Proven deliverability
The platform delivers more than 200 billion emails every month.
Developer docs
Up-to-date documentation lets developers quickly integrate and send with the APIs.
AI help assistant
An AI assistant in the Help Center answers questions, troubleshoots, and finds helpful information.
Twilio ecosystem
Email works alongside Twilio channels for verification, identity, alerts, support, and sales.
Twilio SendGrid Email API and Email Marketing Campaigns Pricing
View full pricing →Pricing extracted from the product website and may change. Check the source for current details.