About Reply.io
Overview
Reply.io is an AI sales outreach and cold email platform used by more than 3,000 businesses to find qualified leads, run multichannel campaigns, and book meetings. Founded in 2014, the platform combines a database of over 1 billion B2B contacts with automation for email, LinkedIn, WhatsApp, SMS, and calls.
Teams can run outreach in fully human-led mode or hand it to Jason, an AI SDR that researches prospects, writes personalized emails, handles follow-ups, and books meetings. The platform also works as an execution layer for AI coding tools such as Claude Code, Codex, and Cursor through MCP.
Key Benefits
- Access a database of over 1 billion global contacts with real-time data and intent signals.
- Build targeted lists that match your ideal customer profile for relevant outreach.
- Run multichannel sequences across email, LinkedIn, WhatsApp, SMS, and calls that adapt to replies.
- Personalize every message with AI variables and research agents that keep outreach on strategy.
- Identify companies visiting your website and route them into outreach automatically.
- Warm up unlimited mailboxes through a peer-to-peer network with deliverability tracking per inbox.
Users start by building a target list from Reply's contact database, LinkedIn prospecting, or website visitor tracking. They then add prospects to multichannel sequences, where AI personalizes each message and adapts follow-ups based on replies, and prospects can book meetings directly from the outreach.
Use Cases
- Sales development reps automate cold email and LinkedIn outreach to fill their pipelines.
- Agencies manage multiple client workspaces and sequences under one account.
- Founders and small teams run outbound campaigns without hiring more staff.
- Growth teams track intent signals to reach prospects as hiring, tech stack, or company activity shifts.
- Sales managers keep conversations, pipeline, and reports in sync with HubSpot and Salesforce.
Reply combines a 1-billion-contact database, multichannel automation, and AI agents in one platform, with email warmup included for every mailbox and no separate tools to stitch together. It has supported sales teams for over 10 years and holds a 4.6/5 rating on G2 across 1,480 reviews.
Reply.io Pros & Cons
- Free signup and 14-day trial available with no credit card required
- Database of over 1 billion B2B contacts with real-time data
- Email warmup included with every mailbox via peer-to-peer network
- MCP support lets users run outbound from Claude Code, Codex, and Cursor
- 4.6/5 G2 rating across 1,480 reviews
- Unlimited mailboxes subject to Fair Usage Policy
- LinkedIn automation only available with a paid subscription
- Calls and SMS automation only available with a paid subscription
Key Features
Multichannel Sequences
Run email, LinkedIn, WhatsApp, SMS, and call touches in one sequence that adapts to prospect replies and actions.
Audience Discovery
Build focused prospect lists matched to your ideal customer profile so every outreach feels relevant.
Real-Time Data
Access over 1 billion global contacts with the latest data and intent signals in real time.
Intent Signals
Time outreach on hiring activity, LinkedIn engagement, tech stack changes, and company growth.
LinkedIn Prospecting
Pull contacts directly from LinkedIn or Sales Navigator with full profile data and native filters.
Contact Enrichment
Enrich, score, and update pipeline contacts automatically without manual research.
Visitor Tracking
Identify the companies visiting your website and route them into outreach while interest is fresh.
AI SDR Agent
Hire an AI agent that researches each prospect, writes personalized emails, handles follow-ups, and books meetings.
Email Warmup
Build sender reputation through a peer-to-peer network of real inboxes, included with every mailbox.
MCP Outbound
Run a full outbound engine from Claude Code, Codex, Cursor, or any MCP client with one command.
Reply.io Pricing
View full pricing →- Email automation with unlimited mailboxes
- Unlimited emails to active contacts
- 50 live data credits per month
- Up to 200 website visitor reveals per month
- Anti-spam and deliverability suite
- Email warmup included with every mailbox
- All-inclusive Email, LinkedIn, SMS, and phone outreach
- Unlimited active contacts
- LinkedIn, Calls, and SMS automation
- WhatsApp semi-automation and any channel via Zapier
- Onboarding with the CSM team
- Team and channel performance reports with CSV export
- 1,000 active contacts
- AI personalization and intent signals
- Autopilot and copilot modes
- Unlimited mailboxes and warm-ups
- Unlimited lead-level website visitor reveals
- CSM onboarding
- 5,000 active contacts
- White-glove onboarding
- Slack channel
- Custom playbooks
- 25,000 active contacts
- Custom playbooks and prompt engineering
- CEO strategy calls
- Multi-workspace account structure
- Unlimited clients and users
- Unlimited mailboxes and email warm-up
- Consolidated email and LinkedIn inbox
- Role-based access control
- Custom sequence templates
| Feature | Sales Outreach $49/mo | Multichannel $89/mo | AI SDR Starter $500/mo | AI SDR Growth $1500/mo | AI SDR Enterprise Custom | Agency Core $210/mo |
|---|---|---|---|---|---|---|
| Email automation with unlimited mailboxes | ||||||
| Unlimited emails to active contacts | ||||||
| 50 live data credits per month | ||||||
| Up to 200 website visitor reveals per month | ||||||
| Anti-spam and deliverability suite | ||||||
| Email warmup included with every mailbox | ||||||
| All-inclusive Email, LinkedIn, SMS, and phone outreach | ||||||
| Unlimited active contacts | ||||||
| LinkedIn, Calls, and SMS automation | ||||||
| WhatsApp semi-automation and any channel via Zapier | ||||||
| Onboarding with the CSM team | ||||||
| Team and channel performance reports with CSV export | ||||||
| 1,000 active contacts | ||||||
| AI personalization and intent signals | ||||||
| Autopilot and copilot modes | ||||||
| Unlimited mailboxes and warm-ups | ||||||
| Unlimited lead-level website visitor reveals | ||||||
| CSM onboarding | ||||||
| 5,000 active contacts | ||||||
| White-glove onboarding | ||||||
| Slack channel | ||||||
| Custom playbooks | ||||||
| 25,000 active contacts | ||||||
| Custom playbooks and prompt engineering | ||||||
| CEO strategy calls | ||||||
| Multi-workspace account structure | ||||||
| Unlimited clients and users | ||||||
| Unlimited mailboxes and email warm-up | ||||||
| Consolidated email and LinkedIn inbox | ||||||
| Role-based access control | ||||||
| Custom sequence templates |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Reply.io
Is Reply.io free?
Reply.io offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.
How much does Reply.io cost?
Reply.io offers the following plans: Sales Outreach, Multichannel, AI SDR Starter, AI SDR Growth, AI SDR Enterprise, Agency Core. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does Reply.io support?
Reply.io is available on: Web.