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Placehold

Updated: Sep 16, 2026

Generate free placeholder images in SVG, PNG, JPEG, GIF, WebP, and AVIF — customise size, colour, text, and font instantly via URL, no sign-up required

Placehold
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About Placehold

Overview

Placehold is a free image placeholder service for developers, designers, and content creators who need placeholder images during prototyping or development. It generates placeholder images in SVG, PNG, JPEG, GIF, WebP and AVIF formats at any specified size up to 4000x4000 pixels.

Unlike self-hosted or API-key-required services, Placehold works entirely through URL parameters — you construct a URL with dimensions, format, colors, text, and font choices, and the service returns the image instantly. It supports retina-quality images via @2x and @3x size modifiers.

Key Benefits

  • Supports six image formats: SVG, PNG, JPEG, GIF, WebP and AVIF, with SVG as the default.
  • Retina images (2x and 3x) built into the URL — no extra configuration needed for high-DPI screens.
  • Custom text with newline support (\n) and five font options including Lato, Roboto, Montserrat, Open Sans, and Oswald.
  • No registration or API key required — images are generated on-the-fly by modifying the URL path.
  • CSS named colors and transparency support via the transparent keyword in background colour parameters.

How It Works

You construct an image URL by appending dimensions to the base domain, such as https://placehold.co/600x400 for a 600x400 pixel image. You can add the desired format after the dimensions, optionally combine it with hex or CSS colour values for background and text, then append a query string for custom text and font selection.

The service returns the rendered image immediately in the browser. For retina displays, add @2x or @3x before the format extension.

Use Cases

  • Frontend developers prototyping layouts who need dimension-accurate placeholder images without slow external services.
  • UI/UX designers mocking up wireframes who want specific colours and text to match brand guidelines during early stages.
  • Technical documentation authors creating screenshots or diagrams where placeholder visuals maintain consistent sizing across examples.
  • Open-source project maintainers building demo sites or live preview pages that require placeholder images of varying formats and dimensions.
  • Students and educators in web development courses who need a zero-setup image placeholder for exercises and tutorials.

Why Choose This Product

Placehold is best suited for anyone who needs fast, format-flexible placeholder images without signing up or managing an API key. It supports retina resolutions and custom branding text, but the font selection is limited to five options and the maximum image size is capped at 4000x4000 pixels.

Placehold Pros & Cons

Strengths
  • Six supported image formats including WebP and AVIF
  • Zero sign-up — images generated from URL only
  • Built-in retina (2x and 3x) support for raster formats
  • CSS colour names and transparency supported
  • Custom text with newline support and five font options
Limitations
  • Limited font selection (only 5 fonts)
  • No free tier — no credit card required but rate limits may apply (not specified)
  • No API key or authentication for advanced features

Key Features

🖼️

Multiple formats

Generate images in SVG, PNG, JPEG, GIF, WebP, and AVIF by specifying the format in the URL path.

🔍

Retina support

Append @2x or @3x to the size for high-DPI retina images in all raster formats.

✏️

Custom text

Customise text displayed on the image via the text query string, supporting spaces (+), newlines (\n), and arbitrary strings.

🎨

Colour customisation

Use hex values, CSS colour names, or the transparent keyword for background and text colours.

🔤

Font selection

Choose from Lato, Roboto, Montserrat, Open Sans, and Oswald fonts via the font query string.

📐

Flexible sizing

Specify image dimensions using width and height format (e.g. 600x400) or just width for a square, between 10 and 4000 pixels.

Placehold Pricing

Free
Free/mo
  • All image formats: SVG, PNG, JPEG, GIF, WebP, AVIF
  • Custom text, colours, and fonts
  • Retina @2x and @3x support
  • No registration or API key required
  • Maximum image size 4000x4000 px
  • Minimum image size 10x10 px

Pricing extracted from the product website and may change. Check the source for current details.

Frequently asked questions about Placehold

Is Placehold free?

Yes — Placehold is free to use. See the pricing section for any optional add-ons.

How much does Placehold cost?

Placehold offers the following plans: Free. See the pricing section for what's included in each tier and any per-seat or usage-based costs.

What platforms does Placehold support?

Placehold is available on: Web.

How Placehold compares

 
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PlaceholdThis
Starting priceFreeFreefree
Pricing modelFreeFreeFree
PlatformsWebWebWeb
Top features
  • Multiple formats
  • Retina support
  • Custom text
  • Random image by size
  • Specific image by ID
  • Seeded random images
  • Dimension-driven URLs
  • Hex color control
  • GIF, JPG, PNG
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