About Kit: The Platform for Creators - Email Marketing, Automation & Newsletters to Grow Your Business
Overview
Kit (formerly ConvertKit) is a creator-first email marketing platform. It helps creators grow their email list, automate campaigns, and earn from digital products, subscriptions, and newsletter sponsorships. Founder Nathan Barry started the company in 2013 after finding existing email tools too complicated for solo creators.
More than a decade later, Kit remains bootstrapped and mission-driven, and it has served over 587 million subscribers. Authors, podcasters, YouTubers, and newsletter writers including James Clear, Tim Ferriss, Ali Abdaal, and Ryan Holiday rely on it to run their email businesses.
Key Benefits
- Grow your list with no-code landing pages, opt-in forms, and creator Recommendations.
- Send emails with a 99.8% delivery rate and average open rates above 40%.
- Automate welcome sequences, nurturing, and sales with visual automations that run 24/7.
- Tag and segment subscribers by interests so the right people get the right message.
- Sell digital products, subscriptions, and newsletter sponsorships from your emails.
- Spot high-value subscribers with Subscriber Signals and Kit-verified audience data.
How It Works
Creators build landing pages and opt-in forms to capture subscribers, then tag each contact by interest. Visual automations welcome new subscribers, nurture relationships, and drive sales around the clock. Email analytics reveal which subscribers are most engaged so creators can double down on what works and fix what does not.
Use Cases
- Authors grow pre-order and launch audiences by announcing books to their email list.
- Podcasters such as Tim Ferriss and Andrew Huberman build and monetize newsletter audiences.
- Food bloggers like Pinch of Yum and Wholesome Yum use landing pages to add subscribers at scale.
- Coaches and consultants embed booking links and sell courses through apps like SavvyCal and Thinkific.
- YouTubers sell digital products and subscriptions directly to their most engaged fans.
Why Choose This Product
Kit serves creators, not investors. The company is bootstrapped and focused on the real problems of solo and small-team creators, offering free migrations, a 14-day trial with no credit card, and a free plan for up to 10,000 subscribers.
Kit: The Platform for Creators - Email Marketing, Automation & Newsletters to Grow Your Business Pros & Cons
- Free plan supports up to 10,000 subscribers
- 99.8% delivery rate with open rates above 40%
- 14-day trial with no credit card and free migrations
- Bootstrapped, creator-first company serving 587M+ subscribers
- Broad app ecosystem spanning Shopify, Canva, and Thinkific
Key Features
Landing pages & forms
All plansBuild no-code landing pages and opt-in forms to grow your email list.
Creator Recommendations
Appear inside other creators' emails and sign-up flows so their subscribers can join your list.
Tags & segments
All plansOrganize subscribers by interests and behavior to send personalized messages.
Visual Automations
Creator+Map welcome sequences and nurture journeys with a visual builder that runs around the clock.
High deliverability
Emails reach inboxes with a 99.8% delivery rate and average open rates above 40%.
Sell digital products
All plansSell digital products, subscriptions, and newsletter sponsorships directly from Kit.
Subscriber Signals
ProGet notified when a high-value subscriber joins and search your list by industry, location, or social reach.
Kit MCP
Creator+Connect Claude, ChatGPT, Gemini, and more to tag subscribers, draft broadcasts, and trigger workflows from one conversation.
Kit: The Platform for Creators - Email Marketing, Automation & Newsletters to Grow Your Business Pricing
View full pricing →- Up to 10,000 subscribers
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
- Unlimited Visual Automations
- Unlimited email sequences
- Kit MCP
- A/B test subject lines
- SMS marketing
- 24/7 email & chat support
- Subscriber Signals
- Engagement analytics
- Unlimited users
- Insights dashboard
- Facebook custom audiences
- Newsletter referral system
| Feature | Free Free | Creator $33/mo | Pro $66/mo |
|---|---|---|---|
| Landing pages & forms | |||
| Tags & segments | |||
| Visual Automations | |||
| Sell digital products | |||
| Subscriber Signals | |||
| Kit MCP |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Kit: The Platform for Creators - Email Marketing, Automation & Newsletters to Grow Your Business
Is there a free plan?
Yes. Kit's Free plan costs $0/month and supports up to 10,000 subscribers, with unlimited landing pages and forms, unlimited email broadcasts, audience tagging and segmentation, and the ability to sell digital products and subscriptions.
Does Kit offer a free trial?
Yes. Kit offers a 14-day free trial with no credit card required, and you can cancel anytime. The trial applies to paid plans such as Creator and Pro.
Do you help migrate from another email platform?
Yes. Kit offers free migrations from other email platforms, so you can move your existing list and content without extra cost.
How much do the paid plans cost?
The Creator plan is $33/month ($390 billed yearly) and the Pro plan is $66/month ($790 billed yearly). Paying yearly saves 17% on both plans.
Does Kit work with AI assistants?
Yes. Kit MCP connects Claude, ChatGPT, Gemini, and more directly to Kit, letting you tag subscribers, draft broadcasts, and trigger workflows from one conversation while you control permissions and can revoke access anytime.
Is Kit: The Platform for Creators - Email Marketing, Automation & Newsletters to Grow Your Business free?
Kit: The Platform for Creators - Email Marketing, Automation & Newsletters to Grow Your Business offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.