Canny

Overview

Canny is an AI-powered customer feedback management platform designed for product-driven teams. It reads every sales and support conversation to surface which features users are requesting, then shows product teams what to build to retain customers and drive revenue growth.

More than 100,000 registered companies use Canny to capture, analyze, and prioritize customer feedback instead of letting the loudest voices decide the roadmap. The platform serves product managers, sales teams, customer success teams, and marketers who need a single source of truth for customer signal drawn from scattered conversations across multiple tools.

Key Benefits

• Canny Autopilot is 30 percent better than live teams at identifying feature requests from customer conversations across support tickets, sales calls, and chat messages.
• Canny reduced support inbox inbound volume by 20 percent for teams using the platform, letting support agents focus on urgent issues instead of feature requests.
• Product marketing teams save 2 to 3 hours per week with all customer insights centralized in one tool instead of spread across multiple platforms.
• Over 15 million feedback items have been captured across the Canny platform from customer conversations, support tickets, and direct submissions.
• More than 1 million product updates have been sent to customers through Canny to close the loop on requested features.
• Sales teams close more deals by quantifying feature gaps during prospect conversations and getting those gaps prioritized in the product roadmap.
• Teams can set a monthly spend limit on tracked users to control costs with no surprise charges on their bill.

How It Works

Users connect communication tools like Gong, Intercom, and Slack to Canny Autopilot from the integrations settings page. Autopilot automatically captures unique feedback insights from support conversations and sales calls, deduplicates identical requests, and triages them to the right product team. Product managers then prioritize features based on customer demand and revenue impact data, share updates through public or private changelogs and roadmaps, and automatically notify customers when their requested features ship.

Use Cases

• Product managers at SaaS companies make roadmap decisions backed by customer demand data and quantified revenue impact from feature requests.
• Sales representatives close more deals by logging feature requests from prospects, upvoting them, and following up automatically once features ship.
• Customer success managers spot expansion opportunities by identifying which customers request premium features and prevent churn by surfacing at-risk accounts before renewal.
• Marketing team members use the same language customers do in product launches, campaign copy, and brand positioning to resonate with target audiences.
• Founders of early-stage startups centralize all beta feedback from testers in one tool to achieve product-market fit faster and avoid building the wrong features.
• Customer support teams reduce inbound ticket volume by surfacing popular feature requests directly in Canny instead of handling each request individually via email or chat.

Why Choose This Product

Canny is best suited for B2B SaaS teams that want to tie customer feedback directly to revenue outcomes rather than prioritize based on the loudest voices in the room. The platform offers a free tier with 25 tracked users for teams getting started with AI-powered feedback capture, while the Pro plan at 79 dollars per month supports up to 100 tracked users with project management integrations. B2C companies with high-volume consumer feedback should contact Canny for custom tracked user limits, and qualified non-profit organizations can receive discounts.