BP&O - Branding, Packaging and Opinion

Overview

BP&O is a design blog and archive dedicated to logo design, brand identity, packaging design, and graphic design commentary. The site publishes daily design articles, expert opinions, and case studies from the world's leading design studios and brands.

The platform features a searchable archive of branded work, including a Logo Archive with detailed case studies, a Brand Archive highlighting identity projects, and curated Collections that organize content by theme or industry. Users can browse work by studio, region, and year, or read opinion pieces from design experts like Lisa Cain on emerging packaging trends.

Key Benefits

• Access a comprehensive searchable archive of thousands of logo, brand, and packaging design projects with designer and client credits.
• Read daily expert commentary and opinion articles from industry specialists on design trends and executed work.
• Discover organized collections by theme, enabling researchers and designers to find inspiration by category or project type.
• View motion design projects and animated branding work alongside static visual identity materials.
• Filter projects by geographic location, year completed, and design studio to narrow research scope.

How It Works

Browse the Logo Archive or Brand Archive using filters for studio, region, and completion date. Search by client name or design term to locate specific projects. Read accompanying articles and expert opinion pieces that contextualize designs, then bookmark favorite projects using the bookmark feature in BP&O Plus.

Use Cases

• Brand designers and creative directors use BP&O to research competitor identity systems and gather visual reference before starting a new project.
• In-house marketing teams browse daily articles to stay informed of emerging packaging and branding trends from contemporary case studies.
• Graphic design students review archived projects and expert commentary to understand professional design standards and studio best practices.
• Design agency principals use the searchable archive to brief clients on comparable identity work and establish scope for similar engagements.
• Packaging specialists reference Lisa Cain's opinion pieces to understand functional and aesthetic innovations in product packaging design.

Why Choose This Product

BP&O is best suited for design professionals, students, and brands seeking a comprehensive, regularly updated archive of real-world logo, branding, and packaging work with expert analysis. The site requires a paid subscription (BP&O Plus) for bookmarking, dark mode, and gallery view features; free users can browse the archive and read articles without these features.