Home/HubSpot vs Mailchimp
HubSpot logo
vs
Mailchimp logo

HubSpot vs Mailchimp: Which is Better in 2026?

A side-by-side comparison of HubSpot (Freemium) and Mailchimp (Freemium) — pricing, features, platforms, and user ratings.

TL;DR

Both HubSpot and Mailchimp are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.

How HubSpot compares

 
HubSpot logo
HubSpotThis
Starting priceFreeFree
Pricing modelFreemiumFreemium
PlatformsWebWeb
Top features
  • AI Customer Agent
  • AI Prospecting Agent
  • Data Agent
  • AI Content Generation
  • Email Marketing
  • SMS Marketing
Rating

Choose HubSpot if…

  • its feature set better matches your workflow
View HubSpot

Choose Mailchimp if…

  • its feature set better matches your workflow
View Mailchimp

Frequently Asked Questions

What is the difference between HubSpot and Mailchimp?

HubSpot and Mailchimp are both tools in the same category. HubSpot is freemium — Marketing, sales, service, content, and data software unified on one AI-powered CRM platform — grow your business with free and paid tools.. Mailchimp is freemium — AI-powered email and SMS marketing platform that uses your customer data to automate campaigns, grow audiences, and drive revenue for businesses of all sizes.. The main differences are in pricing, platform support, and feature focus.

Which is better: HubSpot or Mailchimp?

Both HubSpot and Mailchimp are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.

Is HubSpot free?

HubSpot offers a free tier with limited features. A paid plan is required for full access.

Is Mailchimp free?

Mailchimp offers a free tier with limited features. A paid plan is required for full access.

What are the best alternatives to both HubSpot and Mailchimp?

If neither HubSpot nor Mailchimp meets your needs, you can browse alternatives on each product's alternatives page. MazikBox ranks alternatives by shared categories, platforms, pricing, and user ratings.