HubSpot vs Apollo.io: Which is Better in 2026?
A side-by-side comparison of HubSpot (Freemium) and Apollo.io (Freemium) — pricing, features, platforms, and user ratings.
TL;DR
Both HubSpot and Apollo.io are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.
How HubSpot compares
HubSpotThis | ||
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Freemium | Freemium |
| Platforms | Web | Web, macOS, Windows |
| Top features |
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| Rating | — | — |
Frequently Asked Questions
What is the difference between HubSpot and Apollo.io?
HubSpot and Apollo.io are both tools in the same category. HubSpot is freemium — Marketing, sales, service, content, and data software unified on one AI-powered CRM platform — grow your business with free and paid tools.. Apollo.io is freemium — AI-powered B2B sales platform that unifies prospecting, lead gen, data enrichment, and deal automation to build pipeline and close deals faster. The main differences are in pricing, platform support, and feature focus.
Which is better: HubSpot or Apollo.io?
Both HubSpot and Apollo.io are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.
Is HubSpot free?
HubSpot offers a free tier with limited features. A paid plan is required for full access.
Is Apollo.io free?
Apollo.io offers a free tier with limited features. A paid plan is required for full access.
What are the best alternatives to both HubSpot and Apollo.io?
If neither HubSpot nor Apollo.io meets your needs, you can browse alternatives on each product's alternatives page. MazikBox ranks alternatives by shared categories, platforms, pricing, and user ratings.