About Lumen by Talkwalker
Overview
Lumen by Talkwalker (formerly Talkwalker) is a social listening, media monitoring, and social benchmarking platform for marketing, PR, and insights teams. It is now part of Hootsuite, combining world-leading social listening with social media management. The same data, reports, workflows, and integrations continue under the new name.
The platform monitors millions of conversations across social, digital, and AI channels. It helps teams spot emerging trends, uncover customer insights, and act on data in real time before competitors catch up.
Key Benefits
- Monitor 150 million data sources across more than 30 social platforms
- Flag misinformation and manage reputation before issues become media stories
- Compare performance against competitors and industry standards
- Understand audiences through peak detection, forecasting, and AI summaries
- Track conversations in 187 languages across 196 countries
- Trusted by over 2,500 organizations worldwide
How It Works
Solution experts help teams migrate data and configure search queries, called Booleans, to match their use cases. Once configured, users track data in real time on personalized dashboards, set alerts, and use the AI Agent to ask questions and surface insights instantly.
Use Cases
- PR and communications teams protect brand reputation and mitigate crises
- Social marketing teams identify trends, measure performance, and optimize strategy
- Consumer insights teams find unmet customer needs and build an innovation engine
- Agencies showcase data and expertise to win new clients
- Product development teams surface emerging consumer trends to inform new products
Why Choose This Product
Every plan includes unlimited users, professional onboarding, and ongoing expert-led training and strategy reviews. The platform connects to a large network of Martech partners and is backed by the Hootsuite ecosystem, bringing real-time social listening to one of the best-known social media management platforms.
Lumen by Talkwalker Pros & Cons
- Monitors 150 million data sources across 30+ social platforms
- Covers 187 languages across 196 countries
- Unlimited users on every plan
- Trusted by over 2,500 organizations
- AI capabilities including Wisdom, AI Agent, and LLM Insights
Key Features
Social listening
All plansTracks brand mentions, sentiment, and conversations across more than 30 social platforms in real time.
Media monitoring
All plansMeasures brand performance across media outlets to build PR and content strategies.
Social benchmarking
Compares brand performance against competitors and industry standards.
Wisdom AI
All plansDelivers peak detection, forecasting, and AI summaries to help you understand audiences and your brand.
AI Agent
All plansAnswers questions and instantly surfaces insights from your data.
LLM Insights
All plansMonitors how AI assistants talk about your brand and industry.
IQ Apps
All plansProvides pre-built use case dashboards for common analytics scenarios.
Custom dashboards
All plansBuilds custom dashboards, reports, and alerts tailored to your team's needs.
Lumen by Talkwalker Pricing
View full pricing →- Real-time social listening and media monitoring
- Topic and channel analytics
- Custom dashboards, reports, and alerts
- Wisdom: peak detection, forecasting, and AI summaries
- AI Agent to surface insights from data
- Unlimited users
- Everything in Core
- 2x non-sampled results volume for social listening
- 25 additional topics, filters, and channels
- Everything in Analyze
- 6x non-sampled results volume for social listening
- 3x more topics, filters, and channels
- Additional historical data
- More AI agent questions and LLM Insights channels
- Enterprise features and governance
| Feature | Core Custom | Analyze Custom | Business Custom |
|---|---|---|---|
| Social listening | |||
| Media monitoring | |||
| Wisdom AI | |||
| AI Agent | |||
| LLM Insights | |||
| IQ Apps | |||
| Custom dashboards |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Lumen by Talkwalker
How does Lumen by Talkwalker work?
Lumen by Talkwalker is a Consumer Intelligence platform that listens to public conversations across social and digital channels to surface insights. The recommended way to get started is a personalized demo, where an expert presents new insights relevant to your business and explains the platform's features.
How does Lumen by Talkwalker fit into my techstack?
The platform connects to a large network of Martech technology partners and solutions, so it can fit alongside the range of tools most organizations use for day-to-day business. Talk to the team to learn more about which integrations are available.
Once subscribed, when can I start viewing this data?
A team of solution experts helps you migrate your data and configure your search queries (Booleans) according to your use cases. After that, you can start tracking your data in real time directly on your personalized dashboards.
What support does Lumen by Talkwalker provide?
The Customer Success team, technical specialists, and support team accompany you through adoption. They train you, configure your queries and dashboards to meet business needs, and help identify actionable insights and business opportunities.
How much does Lumen by Talkwalker cost?
Lumen by Talkwalker offers the following plans: Core, Analyze, Business. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
What platforms does Lumen by Talkwalker support?
Lumen by Talkwalker is available on: Web.