About Oktopost
Overview
Oktopost is a B2B social media management and engagement platform built for data-driven marketing teams. Founded in 2013, it supports more than 20,000 active marketers and is recognized as a trusted LinkedIn partner and in the 2026 Gartner Magic Quadrant for Social Media Management and Listening.
The platform connects social to every part of a B2B business, covering LinkedIn-first publishing, funnel-focused analytics, CRM integration, social listening, and employee advocacy. Its GenAI agents help marketers and advocates create relevant social posts faster, with the goal of turning social activity into measurable pipeline and revenue.
Key Benefits
- Publish diverse LinkedIn post types and manage the company page inbox from one place
- Track social impact on pipeline and revenue with funnel-focused analytics
- Turn employees into active brand advocates with AI-personalized posts
- Monitor conversations around your brand, competitors, and industry
- Sync social activity with CRM and marketing automation platforms
- Generate and refine post copy with B2B-specific GenAI agents
How It Works
Marketing teams connect their company social accounts and CRM, then build and schedule posts across LinkedIn and other networks. Employees opt into advocacy through the Oktopost Advocacy Agent, which delivers AI-personalized posts matched to each advocate's voice. Teams track engagement, leads, and pipeline in shared dashboards and social BI, and can monitor brand and competitor conversations to guide strategy.
Use Cases
- B2B marketing teams publish and schedule LinkedIn content and measure engagement against business goals
- Sales teams practice social selling at scale, using shared content and prospect insights to engage buyers
- Employee advocacy leads transform employees into brand advocates that amplify the company story
- Social media managers monitor competitor and industry conversations to stay on top of key topics
- Marketing operations teams sync social data with CRM and marketing automation to tie social to revenue
Why Choose This Product
Oktopost is built specifically for B2B marketing, with a LinkedIn-first approach and funnel-focused analytics rather than vanity metrics. Its employee advocacy capabilities, native CRM and marketing automation integrations, and B2B-specific AI agents distinguish it from general-purpose social tools. The company emphasizes that its product and team have evolved alongside customers for over a decade.
Key Features
LinkedIn publishing
Publish diverse post types, manage the company page inbox, and track analytics that connect engagement to business goals.
Employee advocacy
Transforms employees into brand advocates with AI-personalized posts matched to each advocate's voice.
Funnel analytics
Measures social media impact on pipeline and revenue with analytics designed for B2B funnel management.
Social listening
Monitors conversations around your brand, competitors, and industry to track important topics and trends.
AI Assist
Generates and refines post copy with GenAI agents built specifically for B2B marketers.
CRM integration
Syncs natively with Salesforce, HubSpot, Marketo, and other marketing automation platforms.
Social inbox
Brings every comment, mention, and DM across networks into one shared queue.
Mobile apps
Lets users publish, approve, and respond from anywhere with iOS and Android apps.
Oktopost Pricing
View full pricing →- Unlimited social profiles with no per-profile fees
- Shared social inbox for comments, mentions, and DMs
- Social BI custom dashboards tying social to business metrics
- Monitor keyword streams for brand and competitors
- AI Assist to generate and refine post copy
- Native MAP & CRM integration with Salesforce, HubSpot, and Marketo
- Roles and permissions for drafting, approving, and publishing
- Compliance banned keywords that block restricted terms
- Crisis management one-click pause of scheduled publishing
- SAML SSO through your identity provider
- SCIM provisioning for directory-driven user management
- Oktopost API for custom integrations
| Feature | Professional $499/mo | Advanced $799/mo |
|---|---|---|
| Unlimited social profiles with no per-profile fees | ||
| Shared social inbox for comments, mentions, and DMs | ||
| Social BI custom dashboards tying social to business metrics | ||
| Monitor keyword streams for brand and competitors | ||
| AI Assist to generate and refine post copy | ||
| Native MAP & CRM integration with Salesforce, HubSpot, and Marketo | ||
| Roles and permissions for drafting, approving, and publishing | ||
| Compliance banned keywords that block restricted terms | ||
| Crisis management one-click pause of scheduled publishing | ||
| SAML SSO through your identity provider | ||
| SCIM provisioning for directory-driven user management | ||
| Oktopost API for custom integrations |
Pricing extracted from the product website and may change. Check the source for current details.