About Metricool
Overview
Metricool is a social media management platform for planning, scheduling, analyzing, and reporting on social and ad content from a single dashboard. It keeps content, data, and team activity in one tab so social media managers can spend less time juggling tools.
Laura and Juanpa, both software engineers, built the tool in 2014 as Bloggerespacio and renamed it Metricool in 2015. Today more than 3.5 million professionals use it, and Metricool is part of the team.blue family of products.
Key Benefits
- Save time by managing content, data, and team work in one clean workspace instead of many tabs
- Drag and drop content onto a calendar and preview how it looks on each platform
- Automate reports, saved replies, and recurring posts so routine work handles itself
- See the metrics that matter at a glance without digging or guessing
- Reply to all messages and comments from a single unified inbox
- Turn content interactions into customers with Flows DM automation
How It Works
Create a free account and connect a brand for each social network you manage. Use the planner to drag and drop posts onto the calendar, schedule across your networks, and preview each post per platform. Then analyze performance, generate automated reports, and reply to conversations from the unified inbox.
Use Cases
- Social media managers schedule content and reclaim hours each week
- Marketing teams plan calendars and collaborate on shared content
- Agencies assign roles and run a post approval system with clients
- Brands convert engagement into customers using Flows DM automation
- Content creators build multiple link-in-bio pages and track clicks in real time
- Advertisers manage Google, Facebook, and TikTok campaigns from one dashboard
Why Choose This Product
Metricool offers a free forever plan that supports one brand, scheduling, and analytics, with paid plans scaling to more brands and advanced reporting. It connects with Google Drive, Canva, Looker Studio, Zapier, and Make, and human support is available when users need help.
Metricool Pros & Cons
- Free forever plan supports one brand with scheduling and analytics
- One dashboard for planning, analytics, reporting, inbox, and ads
- AI social media assistant helps generate content ideas
- Integrates with Google Drive, Canva, Looker Studio, Zapier, and Make
- Trusted by over 3.5 million professionals and part of team.blue
- Free plan limited to 20 posts per month
- LinkedIn and Twitter connections only on paid plans
- X (Twitter) analytics and access require an add-on
- Prices shown exclude VAT
Key Features
Drag-and-drop planner
Drag content onto a calendar, preview how it looks on each platform, and schedule across all your networks.
AI content assistant
All plansThe AI social media assistant generates content ideas and copy to help avoid writer's block.
Analytics dashboard
Track social channel performance over time and monitor competitors at a glance.
Automated reports
Starter+Generate PDF and PPT reports automatically with AI analysis and campaign dashboards.
Unified inbox
Reply to all messages and comments from a single inbox without missing important conversations.
Flows automation
Starter+Turn content interactions into customers with DM automation that routes people to catalogs, sign-up pages, or chats.
Smartlinks
Create and customize as many link-in-bio pages as needed and track results in real time.
Ads management
Create, analyze, and fine-tune Google, Facebook, and TikTok ad campaigns from one dashboard.
Team management
Advanced+Assign roles and use the post approval system to collaborate with clients and team members.
Competitor analysis
All plansAnalyze competitor profiles to benchmark your social performance.
Metricool Pricing
View full pricing →- Manage 1 brand
- Manage all your brands' social networks except LinkedIn and Twitter
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant and Metricool MCP
- Manage up to 10 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- Access to the X and Advanced Analytics add-ons
- LinkedIn connection
- PDF and PPT reports with unlimited history
- Flows, Google Drive and Canva integration
- Manage up to 50 brands
- Team and client management with role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates and Looker Studio connector
- Metricool API (Zapier, Make, and MCP)
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
| Feature | Free Free/mo | Starter €16/mo | Advanced €43/mo | Custom Custom |
|---|---|---|---|---|
| AI content assistant | ||||
| Automated reports | ||||
| Flows automation | ||||
| Team management | ||||
| Competitor analysis |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Metricool
Is Metricool free?
Yes. You can use Metricool free forever. The Free plan lets you connect 1 brand associated to a profile for each social network, plan content, publish automatically, and manage messages from your networks.
Can I cancel my paid subscription at any time?
Yes. You can cancel your plan at any time and continue using it until the end of the current billing cycle. Once it ends, your account becomes free.
Can the plan be upgraded at any time?
Yes. You can upgrade at any time, and the paid, unused portion of your previous plan is deducted from the price of the new plan.
Can I downgrade my current subscription?
Yes. You can switch to a lower plan at any time, and the change takes effect at the end of your current billing period.
What is a brand in Metricool?
Each brand represents a business, brand, or customer. Under each brand, you can manage 1 profile for each social network or ad platform.
What are the main differences between the STARTER and ADVANCED plans?
The ADVANCED plan includes everything in Starter plus collaborators, Looker Studio and API access, custom report templates, and Zapier integration, letting you manage more brands and automate workflows.