About Meltwater
Overview
Meltwater is a media intelligence and social listening platform built for PR, communications, and marketing leaders. Founded in Oslo, Norway, in 2001, it combines global media coverage, social conversations, and AI-generated content into a single intelligence platform. More than 27,000 organizations use it to monitor what is happening and act on the signals that matter.
The platform ingests over 1.3 billion documents daily, delivers one million alerts a day, and supports more than 240 languages. It moves teams from simply tracking information to understanding and acting on it.
Key Benefits
- Track global media coverage in real time and turn headlines into actionable insight
- Capture every social conversation and spot shifts in sentiment before they affect your brand
- Understand how AI platforms portray your organization and influence discovery
- Find the right journalists and personalize outreach at scale
- Identify the creators who matter and build influencer partnerships that amplify results
- Connect coverage, conversations, campaigns, and competitive signals in unified reporting
How It Works
Meltwater AI powers every workflow across the platform. It filters and organizes millions of data points automatically, detects narrative shifts and unusual activity, and summarizes signals into executive-ready reports. Teams set up monitoring for their brands, regions, and languages, then receive prioritized insights, real-time alerts, and dashboards they can share with leadership.
Use Cases
- PR and communications leaders prove campaign impact and ROI to stakeholders
- Marketing teams track campaign performance across channels and regions
- Brand teams detect emerging risks and narrative shifts before they escalate
- Influencer marketing managers identify creators and measure partnership value
- Executives receive automated dashboards and AI summaries to guide decisions
- Agencies manage multiple brands, clients, and campaigns from one platform
Why Choose This Product
Meltwater combines media, social, and AI signals in one place, giving teams a single source of truth for PR and communications decisions. It is top rated by PR and communications teams on G2 with more than 3,000 reviews, and it serves organizations from startups to global enterprises.
Meltwater Pros & Cons
- Ingests 1.3+ billion documents daily
- Supports 240+ languages
- Trusted by 27,000+ organizations worldwide
- Unified platform combining media, social, and AI signals
- 24/7 multi-channel customer support
- No self-serve free trial
- Tailored pricing requires contacting sales
- Minimum 12-month contract length
- Possible onboarding fee for complex setups
Key Features
Media intelligence
Track global media coverage in real time and turn headlines into actionable insight.
Social listening
Capture every conversation and spot shifts in sentiment before they impact your brand.
AI visibility tracking
Understand how AI platforms portray your organization and influence discovery.
Media relations
Find the right journalists and personalize outreach at scale while proving PR impact.
Influencer marketing
Identify the creators who matter and build partnerships that amplify results.
Mira AI
AI that filters millions of data points, prioritizes insights, and automates workflows across the platform.
Unified reporting
Connect coverage, conversations, campaigns, and competitive signals to reveal what influences outcomes.
Real-time alerts
Deliver one million alerts daily and surface emerging risks and narrative shifts before issues escalate.
Executive briefings
Automated dashboards and AI summaries turn complex data into clear stories leaders can trust.
Meltwater Pricing
View full pricing →- Mira AI
- Alerts & reporting
- Pre-built dashboards
- Media intelligence
- Social listening
- AI visibility tracking
- Mira AI - Advanced
- Competitive benchmarking
- Custom dashboards & reporting
- Media relations
- Mira AI - Enterprise-grade
- API & MCP integrations
- Governance, workflows & permissions
- Influencer marketing
- Mira AI - Advanced
- API & MCP integrations
- Governance, workflows & permissions
- Influencer marketing
| Feature | Starter Custom | Pro Custom | Enterprise Custom | Agency Custom |
|---|---|---|---|---|
| Mira AI | ||||
| Alerts & reporting | ||||
| Pre-built dashboards | ||||
| Media intelligence | ||||
| Social listening | ||||
| AI visibility tracking | ||||
| Mira AI - Advanced | ||||
| Competitive benchmarking | ||||
| Custom dashboards & reporting | ||||
| Media relations | ||||
| Mira AI - Enterprise-grade | ||||
| API & MCP integrations | ||||
| Governance, workflows & permissions | ||||
| Influencer marketing |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Meltwater
How much does Meltwater cost?
Meltwater uses tailored pricing rather than a published list. Quotes depend on your goals, chosen modules, program scale, source breadth, data volume, user count, integrations, and contract terms. The next step is to outline requirements with the sales team to receive a custom proposal.
Can I customize a plan?
Yes. Plans are flexible and fully customizable. You can choose which solutions to include, such as media monitoring, GenAI Lens LLM Tracking, social listening, influencer marketing, and analytics, define preferred regions and languages, set user access levels, and integrate with tools you already use.
Does Meltwater offer a free trial or demo?
Meltwater does not offer a self-serve free trial, but you can request a free, human-guided demo with a product expert who walks you through the platform and answers questions about features, integrations, and reporting.
Is there a minimum contract length?
Each contract is tailored to the client's goals, coverage, and scope, so there is no one-size-fits-all term. Most partnerships are structured on annual agreements, with a minimum contract length of 12 months.
Can I upgrade or downgrade my plan anytime?
Because each contract is individually tailored, any changes to your plan, such as adding modules, expanding coverage, or adjusting usage, are handled on a case-by-case basis.
Is there an onboarding or setup fee?
For enterprise solutions or more complex setups, such as custom integrations, data imports, or multi-region configurations, there may be a one-time implementation or onboarding charge, which is clearly outlined in your proposal.