About Determ
Overview
Determ (formerly Mediatoolkit) is an AI-powered media intelligence platform for PR and communication teams. It monitors online media and social conversations in real time from more than 100 million sources, including news portals, websites, social media, forums, blogs, Reddit, and TripAdvisor.
AI built into the platform turns raw coverage into clear context, detecting unusual spikes, sentiment changes, and emerging risks. Teams use these insights to react quickly, report impact, and make confident decisions. The company was founded in Zagreb in 2009 and launched Mediatoolkit in 2014 before rebranding to Determ.
Key Benefits
- Real-time AI alerts prioritize mentions by risk, sentiment change, and unusual activity so teams focus only on what needs action
- AI-generated summaries replace hours of manual reading by explaining what drives a conversation and how sentiment is evolving
- Automated reports and digests turn coverage into structured outputs for evaluation, internal communication, and client reporting
- Coverage spans 100 million-plus online sources across 250 locations and 107 languages
- Monitor and act anywhere with the Determ mobile app for iOS and Android
- Transparent pricing with AI insights included by default rather than sold as add-ons
How It Works
Teams create topics to monitor their brand, competitors, or campaigns and receive real-time alerts by email, HTTP post, Slack, or the mobile app. AI filters the feed and generates summaries, sentiment analysis, and trend detection so users understand what is happening and why. Users then build or download reports from the coverage and share them with stakeholders.
Use Cases
- PR departments track brand and competitor narratives, spot sentiment shifts, and respond with context
- Communication agencies measure campaign performance and engagement across online and social channels
- Crisis teams detect risks before they escalate by identifying unusual spikes and negative sentiment patterns in real time
- Market and consumer insight teams analyze public conversations to find unmet needs and emerging market signals
- Marketing teams follow themes and sentiment drivers within social conversations rather than just counting mentions
- Accreditation and academic teams present public impact, publicity, and perception in shareable reports
Why Choose This Product
Determ differs from legacy platforms by delivering real-time intelligence rather than delayed reports, with AI summaries, sentiment analysis, and trend detection included by default. Users report faster crisis reaction times and hours saved each week through automated monitoring and reporting.
Key Features
Real-time AI alerts
AI prioritizes mentions by risk, sentiment change, and unusual activity so teams know which require immediate attention.
Multilingual sentiment intelligence
Analyzes sentiment across 107 languages and 250 locations to reveal tone shifts and emerging negativity.
Media impact analysis
Measures visibility, engagement, share of voice, and momentum across media and social channels in one view.
Automated reporting
Generates digests, summaries, and reports automatically to support evaluation, internal communication, and client reporting.
Precision signal filtering
Narrows down large mention volumes using filters such as sentiment, source type, geography, and topics.
Mobile monitoring
Monitor media, receive alerts, and review key insights on the go with the Determ mobile app for iOS and Android.
Historical media intelligence
Analyzes years of past coverage to identify long-term trends, recurring issues, and shifts in perception.
Flexible data export
Exports media data to Excel, PDF, PowerPoint, and API-ready outputs for sharing and deeper analysis.
Determ Pricing
View full pricing →Pricing extracted from the product website and may change. Check the source for current details.