About Awario
Overview
Awario is a social listening and brand monitoring tool that tracks mentions of your brand, products, competitors, and industry keywords across social media, news, blogs, forums, videos, and reviews. It crawls over 13 billion web pages daily in addition to APIs, so users learn about new relevant conversations in real time. Founded in 2015 by the team behind SEO PowerSuite, Awario serves more than 6,000 customers ranging from startups to international brands.
Users join ongoing discussions directly in the app, measure sentiment and reach, and react before their audience moves on. The tool is designed to make social listening, social media analytics, and competitive intelligence affordable for businesses of any size.
Key Benefits
- Track brand mentions across social media, news, blogs, forums, videos, and reviews in real time
- Analyze mention sentiment and reach to protect and grow brand reputation
- Research competitors and audiences to sharpen marketing strategy
- Turn prospects into leads with the Awario Leads social selling feature
- Identify influencers and journalists for outreach and PR campaigns
- Receive daily or weekly email summaries of new discussions
How It Works
Users create topics from keywords, social media handles, hashtags, or URLs, and Awario crawls web sources and APIs to surface new mentions in real time. In the app, users reply to mentions, mark them as done, star posts for later, sort by sentiment or reach, and export the results for further analysis.
Use Cases
- Marketing teams monitor brand awareness and join relevant conversations to trigger word-of-mouth growth
- PR managers track journalists, measure reputation, and run media campaigns
- Customer service teams answer questions and follow up on both positive and negative comments in-app
- Sales teams find prospects asking for recommendations and reach out first with solutions
- Agencies build branded and white-label reports to share with clients
Why Choose This Product
Awario crawls over 13 billion web pages daily in addition to third-party APIs, rather than relying on a single data provider, which it positions as the most immediate way to learn about each new mention. It offers a free trial of the Starter plan and keeps Enterprise-level capabilities such as Boolean search and sentiment analysis available across its plans.
Awario Pros & Cons
- Crawls over 13 billion web pages daily plus APIs for real-time monitoring
- Includes sentiment analysis and Reach analytics for reputation management
- Offers Boolean search for precise mention queries
- Awario Leads feature generates sales opportunities from social posts
- Provides a free trial with access to the Starter plan
- Data export is limited to Pro and Enterprise plans
Key Features
Real-time monitoring
Crawls over 13 billion web pages daily plus APIs to surface brand mentions in real time.
Sentiment analysis
Sorts mentions by positive, negative, and neutral sentiment to gauge brand reputation.
Boolean search
Builds flexible search queries with Boolean logic to return the most relevant mentions.
Reach analytics
Shows how many people are involved in and exposed to each conversation.
Email alerts
Delivers daily or weekly summaries of new mentions straight to your inbox.
Awario Leads
Collects posts asking for product recommendations and complaints about competitors to generate sales leads.
Influencer identification
Identifies top influencers by social network to support outreach and collaboration.
Competitor monitoring
Tracks mentions of competitors to research the market and improve marketing strategy.
Data export
Exports mentions into CSV files for further processing on Pro and Enterprise plans.
Awario Pricing
View full pricing →- 3 topics to monitor
- 30,000 new mentions per month
- 5,000 stored mentions per topic
- 1 team member
- Boolean search
- PDF reports
- 15 topics to monitor
- 300,000 new mentions per month
- 15,000 stored mentions per topic
- 10 team members
- Data export to CSV
- PDF reports
- 100 topics to monitor
- 1,000,000 new mentions per month
- 50,000 stored mentions per topic
- Unlimited team members
- API access
- Account manager
| Feature | Starter €49/mo | Pro €149/mo | Enterprise €399/mo |
|---|---|---|---|
| 3 topics to monitor | |||
| 30,000 new mentions per month | |||
| 5,000 stored mentions per topic | |||
| 1 team member | |||
| Boolean search | |||
| PDF reports | |||
| 15 topics to monitor | |||
| 300,000 new mentions per month | |||
| 15,000 stored mentions per topic | |||
| 10 team members | |||
| Data export to CSV | |||
| 100 topics to monitor | |||
| 1,000,000 new mentions per month | |||
| 50,000 stored mentions per topic | |||
| Unlimited team members | |||
| API access | |||
| Account manager |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Awario
Can I try Awario before I buy?
Yes. You can sign up for a free trial that grants access to the Starter plan, allowing up to 3 alerts and up to 30,000 mentions. After the trial expires you can subscribe to a paid plan that fits your needs.
How does the trial work?
The trial gives free access to the Starter plan for creating up to 3 alerts and finding up to 30,000 mentions. If you do not subscribe, the account expires automatically without charge, your data is kept for 14 days, and then the account is deleted.
What is the difference between alerts and mentions?
An alert is a keyword or set of keywords Awario monitors, such as your brand name. A mention is a result it finds, such as a tweet that includes your brand name.
Do I have access to my mentions' history?
Yes. Depending on your plan, Awario stores from 3,000 to 50,000 mentions per alert so you can review older mentions. Once the limit is reached, the oldest mentions are replaced with newly found ones.
Can I export my mentions from the tool?
The export option is available to Pro and Enterprise plan users. On these plans you can export mentions into a CSV file for further processing.
What payment methods do you accept?
Awario accepts secure online credit cards, PayPal, local bank transfer, wire transfer, real-time bank transfer for the USA, WebMoney, Alipay, and many other payment methods.