About Userlist
Overview
Userlist is an all-in-one email marketing platform built for sophisticated product marketers at growing SaaS companies. It combines marketing and lifecycle email, in-app messages, transactional email, and team notifications in one tool, with a data model that reflects the complexity of a modern SaaS business.
Founded in 2017 as an alternative to enterprise email platforms, Userlist supports properties for users, companies, and the relationships between them, so teams can automate at the account level rather than only per individual user.
Key Benefits
- Build dynamic segments for both users and companies, updated in real time from behavior and attributes.
- Trigger workflows from company-level events and decide which team members receive each message by role.
- Run A/B split tests across up to 5 paths and measure conversions with custom time windows.
- Personalize every email with user, company, and event data, plus Liquid templating and snippets.
- Send webhooks or use Zapier and Make to trigger actions in thousands of other apps.
- Get hands-on support from a dedicated engineer, included in all plans from day one.
You connect Userlist to your product through its API or integrations so user, company, and event data syncs in real time. Then you design visual workflows with triggers, branching paths, and actions such as sending email, showing in-app messages, updating properties, or calling webhooks. Every new customer gets a hands-on roadmapping call where Userlist helps develop a custom tracking plan, segmentation plan, and lifecycle roadmap.
Use Cases
- SaaS onboarding teams send lifecycle emails that move free or trial users toward paid conversion.
- Customer success managers reactivate dormant customers and escalate issues to sales or support.
- Product marketers run newsletters, feature announcements, and evergreen lead nurture sequences.
- Growth teams run A/B tests on journeys and measure conversions with custom time windows.
- Support teams automate password resets, account verification, and billing notifications.
- Companies identify high-volume trials and send internal notes to CS for manual onboarding.
Userlist differentiates itself with a flexible data model that handles many-to-many relationships between users and companies, which reviewers note other tools cannot match. Pricing scales with the number of users and becomes more affordable as lists grow, and support is handled by a dedicated engineer on every plan.
Userlist Pros & Cons
- Company-level data model supports many-to-many user-company relationships
- Dedicated engineer support included in all plans from day one
- 60-minute Roadmapping Session for new accounts on every plan
- Usage-based pricing with volume discounts as lists grow
- Integrates with Zapier, Make, and major CDPs
Key Features
Visual workflow builder
All plansDesign automation journeys with branching paths, multiple triggers, and actions for every customer scenario.
Dynamic segments
All plansBuild precise user and company segments with real-time updates based on behavior and attributes.
Company-level data model
All plansModel users, companies, and many-to-many relationships, and trigger campaigns at the company level.
A/B split testing
Professional+Randomly split journeys into up to 5 paths to measure which performs best.
Conversion goals
Professional+Measure conversions with custom time windows anywhere in your journeys.
In-app messages
All plansSend messages inside your web application to onboard and engage users.
Transactional email
All plansSend password resets, billing receipts, and activity notifications automatically.
Broadcasts
All plansReach your entire user base or targeted segments with newsletters and announcements.
Webhooks
Professional+Trigger your own instruments and send data to external systems from inside workflows.
Userlist Pricing
View full pricing →- Marketing and lifecycle email plus in-app messages
- Segments for users and companies
- Broadcasts and visual workflow builder
- Transactional email and internal team notifications
- Custom properties (20) and custom events (20)
- 60-minute Roadmapping Session for new accounts
- 5 team seats included; $10/month per additional 1,000 users
- Everything included in Basic
- A/B split testing and conversion goals
- Advanced workflow features and logic controllers
- Outbound webhooks and advanced integrations
- Unlimited custom events and 50 custom properties
- Group training for your team; 10 team seats included
- $12/month per additional 1,000 users
- Custom message limits and custom company-level integration
- Done-for-you data planning
- Dedicated account manager
- Monthly review calls
- High-volume optimization
| Feature | Basic Custom/mo | Professional Custom/mo | Enterprise Custom |
|---|---|---|---|
| Visual workflow builder | |||
| Dynamic segments | |||
| Company-level data model | |||
| A/B split testing | |||
| Conversion goals | |||
| In-app messages | |||
| Transactional email | |||
| Broadcasts | |||
| Webhooks |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Userlist
How is my monthly fee calculated?
Userlist automatically calculates your monthly fee based on the number of users in your account. It looks at the previous 30 days and uses the high-water mark count. All users count because Userlist stores and continuously analyzes their behavior data.
Is there a free trial?
Yes. Userlist offers a free 14-day trial that you can start from any plan, so you can test the platform before committing.
What support is included?
Support is handled by a dedicated engineer who helps you integrate and troubleshoot technical issues. It is included in all plans from day one. New accounts also receive a 60-minute Roadmapping Session.
Can I automate at the company level, not just per user?
Yes. Userlist supports properties for users, companies, and relationships, including many-to-many relationships. You can trigger workflows based on company-level events and send messages to specific team members by role.
What types of email can I send?
Userlist supports marketing and lifecycle email, transactional email such as password resets and billing receipts, broadcasts, in-app messages, and internal notifications to your own team's addresses.
Is Userlist free?
Userlist is a paid product. See the pricing section for current plans and starting prices.