About Planable: collaboration-first social media management tool
Overview
Planable is a collaboration-first social media management platform for creating, planning, approving, and scheduling content. It brings marketing calendars, feedback, approvals, analytics, and a social inbox into one workspace. More than 7,000 teams and 30,000+ marketers use it, and SE Ranking acquired the company in 2025.
Founded in 2016 in Bucharest, Romania, Planable connects to major social networks including Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, and X. It offers native apps for iOS and Android alongside its web platform.
Key Benefits
- Plan, review, and schedule content up to 6x faster with a shared marketing calendar.
- Collect precise client feedback through comments, suggestions, and annotations in context.
- Customize approvals with none, optional, or required sign-off steps per workspace.
- Track performance with analytics, custom stakeholder reports, a social inbox, and social listening.
- Connect custom tools through the public API and MCP connector.
How It Works
Teams create posts in feed, calendar, grid, or list views and drag them into the marketing calendar. They gather feedback and approvals right next to each post, then bulk schedule, approve, or delete content across workspaces. After publishing, teams respond to comments and DMs and analyze performance in the same platform.
Use Cases
- Social media managers plan and schedule content across multiple brands and locations.
- Agencies manage client content, approvals, and reporting in dedicated workspaces.
- Marketing teams at multi-location brands run one content flow across all locations.
- Multi-brand companies collaborate at scale using campaign and label organization.
- Creative teams use the Instagram grid planner to arrange their feed before publishing.
Why Choose This Product
Planable focuses on collaboration, letting clients approve and comment without extra training. It pairs with SE Ranking and SE Visible in a broader marketing growth kit, and paid add-ons for analytics, social inbox, and social listening extend the core planning workflow.
Planable: collaboration-first social media management tool Pros & Cons
- Free to start with first 50 posts, no credit card required
- Native mobile apps for iOS and Android
- Public API and MCP connector for custom integrations
- In-context feedback with comments, suggestions, and annotations
- Unlimited users on paid plans
- Analytics, social inbox, and social listening require paid add-ons
- Enterprise pricing not publicly listed
Key Features
Marketing calendar
View content in a rich calendar with actual post previews, drag-and-drop scheduling, and shortcuts for approve, schedule, and delete.
Approval workflows
All plansCustomize approvals with none, optional, or required steps and track progress in a kanban approvals tab.
Feedback & annotations
Collect comments, suggestions, and annotations in context, and share one-time links for ad-hoc feedback.
Analytics & reporting
Measure social analytics, build fast reports, and create custom reports for stakeholders.
Social inbox
Manage comments and DMs in a unified inbox with AI replies and sentiment sorting.
Social listening
Track brand, topic, and competitor mentions with sentiment analysis and CSV, MCP, and API data exports.
Bulk actions
Bulk approve, schedule, delete, and duplicate posts across workspaces with custom saved views.
Instagram grid planner
Pro+Drag and drop posts to arrange an Instagram grid and preview the full feed.
Media library
Store all assets in one media library for reuse across posts.
MCP Connector
All plansConnect an AI assistant to Planable to create and manage content across all workspaces.
Planable: collaboration-first social media management tool Pricing
View full pricing →- 60 posts per workspace per month
- Unlimited users
- 4 social pages per workspace
- 2 types of approval (None & Optional)
- Feed & Calendar views
- 3 campaigns per workspace
- 150 posts per workspace per month
- Unlimited users
- 10 social pages per workspace
- 3 types of approval (None, Optional & Required)
- Feed, Calendar & Grid views
- 10 campaigns per workspace
- Unlimited posts
- Multi-level approvals
- Feed, Calendar, Grid & List views
- Unlimited campaigns
- SSO integration
- Dedicated account manager
| Feature | Basic $33/mo | Pro $49/mo | Enterprise Custom |
|---|---|---|---|
| Approval workflows | |||
| Instagram grid planner | |||
| MCP Connector |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Planable: collaboration-first social media management tool
Is Planable free?
Yes, to start. The first 50 posts are free with no time limit and no credit card required. Paid plans begin at $33 per workspace per month for the Basic tier.
What is a workspace in Planable?
A workspace is a dedicated space for one client, brand, or location. It holds its own pages, calendar, team, campaigns, and approval flow so content is never mixed up between brands or clients.
What approval types does Planable offer?
Basic offers None and Optional approvals. Pro adds Required, where at least one approver must sign off before publishing. Enterprise supports multi-level approval stacks such as team lead, client, and legal.
What social networks does Planable support?
Planable works with Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, Threads, X (Twitter), and Google Business Profile, plus other content types.
Are analytics included in the plans?
No. Analytics is a paid add-on at $12 per workspace per month, covering page and post-level insights, audience insights, best time to post, and competitor analytics.
What does the Enterprise plan include?
Enterprise offers custom pricing with unlimited posts, multi-level approvals, unlimited campaigns, SSO integration, a dedicated account manager, and payment by bank or wire transfer.