About Nielsen Norman Group
Overview
Nielsen Norman Group (NN/G) is a UX research, training, and consulting firm founded on evidence-based practices and industry-leading expertise. The company delivers live online courses, self-paced training, consulting services, and UX certification programs to help practitioners and organizations improve their user experience work.
NN/G serves design teams, UX practitioners, and organizations looking to build user-centered products and mature their UX practices. The company differentiates itself through 28+ years of research-backed guidance, published industry best practices, and expert instructors who teach comprehensive UX topics.
Key Benefits
- Earn industry-recognized UX Certification through exam-based credentials that reinforce learning and boost credibility.
- Access research-backed training covering AI for design workflows, usability testing, UX value demonstration, and organizational maturity.
- Learn from expert instructors in live online courses with optional certification on comprehensive UX topics.
- Self-paced courses let you train on your schedule in 4–6.5 hours on in-demand skills.
- Consulting services include customized research, expert reviews, intensive workshops, and user testing.
How It Works
Students enroll in live online courses with expert instructors covering UX topics, then choose to pursue UX Certification by taking 5 live courses and passing 5 online exams. Alternatively, learners select self-paced courses on specific topics like "Demonstrating UX Value" or "UX Maturity," complete the lessons on their own schedule, and track progress within the platform.
Use Cases
- UX designers and researchers improve their craft by taking live courses on AI-enhanced workflows, usability testing, and advancing organizational UX maturity.
- Design leaders and managers use UX Certification programs to build team credibility and demonstrate mastery of industry standards.
- Product managers and stakeholders take "Demonstrating UX Value" courses to translate research outcomes into business impact.
- Enterprises use NN/G consulting services such as customized research and expert reviews to assess and elevate their UX maturity.
- Non-developer practitioners build agentic AI systems by learning AI for design workflows in the company's live training.
Why Choose This Product
NN/G is best suited for UX professionals, design teams, and organizations that prioritize evidence-based practices and want to advance their expertise through proven, research-backed training. The company's 28+ years of experience, published industry best practices, and focus on actionable guidance over trends make it a trusted source for structured learning and consulting in the UX field.
