About Nielsen Norman Group
Overview
Nielsen Norman Group (NN/G) is a UX research, training, and consulting firm founded on evidence-based practices and industry-leading expertise. The company delivers live online courses, self-paced training, consulting services, and UX certification programs to help practitioners and organizations improve their user experience work.
NN/G serves design teams, UX practitioners, and organizations looking to build user-centered products and mature their UX practices. The company differentiates itself through 28+ years of research-backed guidance, published industry best practices, and expert instructors who teach comprehensive UX topics.
Key Benefits
- Earn industry-recognized UX Certification through exam-based credentials that reinforce learning and boost credibility.
- Access research-backed training covering AI for design workflows, usability testing, UX value demonstration, and organizational maturity.
- Learn from expert instructors in live online courses with optional certification on comprehensive UX topics.
- Self-paced courses let you train on your schedule in 4–6.5 hours on in-demand skills.
- Consulting services include customized research, expert reviews, intensive workshops, and user testing.
How It Works
Students enroll in live online courses with expert instructors covering UX topics, then choose to pursue UX Certification by taking 5 live courses and passing 5 online exams. Alternatively, learners select self-paced courses on specific topics like "Demonstrating UX Value" or "UX Maturity," complete the lessons on their own schedule, and track progress within the platform.
Use Cases
- UX designers and researchers improve their craft by taking live courses on AI-enhanced workflows, usability testing, and advancing organizational UX maturity.
- Design leaders and managers use UX Certification programs to build team credibility and demonstrate mastery of industry standards.
- Product managers and stakeholders take "Demonstrating UX Value" courses to translate research outcomes into business impact.
- Enterprises use NN/G consulting services such as customized research and expert reviews to assess and elevate their UX maturity.
- Non-developer practitioners build agentic AI systems by learning AI for design workflows in the company's live training.
Why Choose This Product
NN/G is best suited for UX professionals, design teams, and organizations that prioritize evidence-based practices and want to advance their expertise through proven, research-backed training. The company's 28+ years of experience, published industry best practices, and focus on actionable guidance over trends make it a trusted source for structured learning and consulting in the UX field.
Nielsen Norman Group Pros & Cons
- 28+ years of research-backed expertise defining UX industry practices
- Live courses with expert instructors plus self-paced options for flexible learning
- Industry-recognized UX Certification through exam-based credentials
- Consulting services including customized research, expert review, and user testing
- Evidence-based guidance built on extensive research, not industry trends
Key Features
Live Online Training
Expert instructors deliver comprehensive UX courses with optional industry-recognized certification.
Self-Paced Courses
On-demand training modules in 4–6.5 hours covering in-demand skills like demonstrating UX value and organizational maturity.
UX Certification
Exam-based credential earned by completing 5 live courses and passing 5 online exams to boost credibility.
Consulting Services
Customized research, expert reviews, intensive workshops, and user testing delivered by industry experts.
AI for Design
Live course teaching designers to leverage AI to enhance creativity, efficiency, and impact in everyday design work.
Usability Testing
Live training on planning, conducting, and analyzing usability studies whether in-person or remote.
UX Maturity Assessment
Service to identify, strengthen, and sustain UX maturity at any stage to create user-centered organizations.
Articles & Resources
Published research findings, videos, reports, and books establishing industry best practices.
Nielsen Norman Group Pricing
- 4 hours of content
- 16 lessons on demonstrating UX value
- Translate UX outcomes into business value
- 6.5 hours of content
- 29 lessons on UX maturity practices
- Identify and strengthen organizational UX practices
- Learn from expert instructors
- Comprehensive UX topics coverage
- Optional industry-recognized certification
- Exam-based credential
- Complete 5 live courses
- Pass 5 online exams
| Feature | Self-Paced: Demonstrating UX Value $199 one-time | Self-Paced: UX Maturity $289 one-time | Live Online Courses Custom | UX Certification Custom |
|---|---|---|---|---|
| 4 hours of content | ||||
| 16 lessons on demonstrating UX value | ||||
| Translate UX outcomes into business value | ||||
| 6.5 hours of content | ||||
| 29 lessons on UX maturity practices | ||||
| Identify and strengthen organizational UX practices | ||||
| Learn from expert instructors | ||||
| Comprehensive UX topics coverage | ||||
| Optional industry-recognized certification | ||||
| Exam-based credential | ||||
| Complete 5 live courses | ||||
| Pass 5 online exams |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Nielsen Norman Group
What is UX Certification?
UX Certification is an exam-based credential earned by taking 5 live courses and passing 5 online exams. It reinforces learning and boosts credibility in the UX field.
What types of training does NN/G offer?
NN/G offers live online courses with expert instructors, self-paced courses you complete on your own schedule, private team training, and consulting services including customized research, expert reviews, and user testing.
How long are the self-paced courses?
Self-paced courses range from 4 to 6.5 hours. For example, Demonstrating UX Value takes 4 hours with 16 lessons, while UX Maturity takes 6.5 hours with 29 lessons.
Is Nielsen Norman Group free?
Nielsen Norman Group is a paid product. See the pricing section for current plans and starting prices.
How much does Nielsen Norman Group cost?
Nielsen Norman Group offers the following plans: Self-Paced: Demonstrating UX Value, Self-Paced: UX Maturity, Live Online Courses, UX Certification. See the pricing section for what's included in each tier and any per-seat or usage-based costs.
How Nielsen Norman Group compares
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| Starting price | $199 | Free | Free | — |
| Pricing model | Paid | Free | Free | contact_sales |
| Platforms | — | Web | Web | — |
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