About Loomly
Overview
Loomly is an all-in-one social media management platform founded in 2015 that helps brands, agencies, freelancers, and individuals run their entire publishing process — from content ideation and creation to scheduling, approval, publishing, and analysis. It covers more than 10 social channels from a single collaborative calendar.
The platform pairs an AI assistant with a visual content calendar, engagement tools, and analytics so teams can stay active and consistent across every channel without minute-by-minute planning. Loomly reports more than 50,000 customers and a fully distributed team of over 15 employees.
Key Benefits
- Plan weeks or months of content in minutes with AI-suggested timing, topics, and posts
- Generate captions, visuals, and variations tailored to each platform and ready to schedule
- Let AI safely reply to comments and DMs while preserving your brand voice
- Track sentiment, monitor brand mentions, and uncover trending topics
- Turn analytics into clear, actionable insights for every post across channels
- Collaborate with roles, approvals, commenting, and post version history
How It Works
Start a 7-day free trial with no credit card required. Connect your social channels and add details about your brand so the AI learns your voice and goals. Then generate ideas, create posts, and plan your content calendar with AI guiding each step before you publish and analyze performance.
Use Cases
- Marketing teams build content calendars and run custom approval workflows
- Agencies and freelancers manage multiple client brands with a dedicated calendar per brand
- Small and medium businesses schedule and publish consistently across platforms
- Franchises coordinate posts and content across locations
- Creators generate post ideas and maintain a steady publishing cadence
- Social media managers monitor mentions, trends, and competitors
Why Choose This Product
Loomly combines AI-driven content generation and engagement with a visual content calendar and built-in approval workflows, letting teams manage the whole publishing process without switching tools. Its AI learns from past performance and your brand voice to deliver better suggestions over time.
Loomly Pros & Cons
- 7-day free trial with no credit card required
- Manages 10+ social channels from one calendar
- AI generates posts, captions, replies, and analytics
- Unlimited calendars included on the Starter plan
- 50k+ customers since founding in 2015
- Social listening capped at 2 per month on Starter
- Custom branding requires the Beyond plan
- Calendar 2FA enforcement requires the Beyond plan
- Yearly plans cannot be terminated early
Key Features
Content calendar
Starter+Plan, schedule, move, duplicate, and delete posts across multiple brands on a visual calendar with list and calendar views.
AI assistant
Starter+A chat-based assistant generates captions, visuals, and post variations tailored to each platform and ready to schedule.
Social listening
Starter+Track sentiment, monitor brand mentions, and uncover trending topics to inform content, limited to 2 searches per month on Starter.
AI engagement
Starter+AI helps craft replies to comments and DMs, flags important messages, and keeps conversations active across channels.
Approval workflows
Starter+Assign roles, set custom permissions, review content, and approve posts with version history and Slack or Microsoft Teams notifications.
Analytics & reports
Starter+AI analyzes performance across channels and turns complex data into actionable insights, with exportable reports and dashboards.
Brand intelligence
The AI learns your brand voice, positioning, and past performance to keep generated content consistent with your identity.
Hashtag manager
Starter+Create content faster by managing hashtags and applying post templates, included with recurring post support.
Loomly Pricing
View full pricing →- 12 social accounts
- 3 users
- Unlimited calendars
- AI Assistant chat
- Approval workflows and roles
- Advanced analytics
- Link shorteners
- 60 social accounts
- Unlimited users
- Unlimited calendars
- Custom branding
- Custom roles and workflows
- Hashtag manager
- Calendar 2FA enforcement
- 61+ social accounts
- Unlimited users
- Unlimited calendars
- Priority support
- Friendly pricing at scale
| Feature | Starter $65/mo | Beyond $332/mo | Enterprise Custom |
|---|---|---|---|
| Content calendar | |||
| AI assistant | |||
| Social listening | |||
| AI engagement | |||
| Approval workflows | |||
| Analytics & reports | |||
| Hashtag manager |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Loomly
How does Loomly pricing work?
Loomly offers monthly and yearly pricing. The monthly plan is debited every month, so you are only engaged for the month you paid. The yearly price is charged upfront for 12 months but includes a 25% discount.
Is tax included in the pricing?
Sales tax may apply depending on your billing address, which is how Loomly determines the tax rate.
What is the billing commitment?
The monthly plan is debited each month and you can stop anytime. The yearly price is charged upfront for 12 months with a 25% discount, and yearly plans cannot be terminated early.
Can I upgrade or downgrade my subscription?
You can upgrade at any time and Loomly calculates the correct pro-rata so you don't overpay. Downgrades only take effect at the end of your current billing cycle.
Do you offer non-profit discounts?
Loomly says it is always happy to support nonprofit organizations, indicating discounts or special pricing may be available for nonprofits.
Is Loomly free?
Loomly is a paid product. See the pricing section for current plans and starting prices.