About Flodesk
Overview
Flodesk is an email marketing platform built around design and deliverability. Its minimalist editor guides designers and non-designers alike toward polished, on-brand campaigns, and Flodesk reports that its emails get seen 17% more than the industry average.
Beyond sending, the platform bundles opt-in forms, automation workflows, sales funnels, digital products, and checkout so subscribers can be grown, engaged, and converted in one place. Flodesk was founded in 2016 and is headquartered in San Francisco.
Key Benefits
- Design with custom fonts and brand colors uploaded directly into the editor
- Build graphics in emails with patented layout technology, no third-party design software
- Automate the subscriber journey with workflows, link actions, and abandoned cart follow-ups
- Convert visitors with opt-in forms that claim a 2x industry average conversion rate
- Sell products, memberships, and services through sales funnels that convert at 3x industry average
- Recover sales with countdown timers, embedded polls, and personalized follow-up emails
How It Works
You sign up for an account, pick a designer template or start from scratch, and customize colors, fonts, and layouts to match your brand. From there you publish opt-in forms, build automated workflows, and launch sales funnels, then track results in the analytics suite.
Use Cases
- Small business owners design professional branded newsletters without hiring a designer
- E-commerce stores recover abandoned carts and send personalized follow-up emails
- Creators and course sellers sell memberships, digital products, and payment plans
- Marketers segment subscribers with link actions and in-email polls to trigger automations
- Content sites capture subscribers through link-in-bio forms on social media profiles
Why Choose This Product
Flodesk positions itself as an all-in-one alternative to a stack of separate tools, bundling email marketing, automations, forms, commerce, and landing pages at a single price. A REST API and webhooks support custom integrations and workflow automation, and the platform connects with popular tools such as Shopify, Canva, Instagram, Squarespace, and Zapier.
Flodesk Pros & Cons
- Free plan with forms, templates, segmentation, and email sending
- Emails get seen 17% more than industry average, per Flodesk
- 15 direct integrations plus 10,000+ via Zapier and Pabbly
- Built-in e-commerce with checkouts, funnels, and subscriptions
- Patented layout technology for design without third-party tools
- Paid plan features scale with active subscriber count
- Workflow bonus and checkout bonus are limited-time offers
- No permanent free access to automations or e-commerce features
Key Features
Design editor
A minimalist editor with drag-and-drop customization, custom fonts, and brand color palettes for on-brand emails, forms, and sales pages.
Patented layouts
Layout technology that lets you design graphics directly inside emails without third-party design software.
Automation workflows
Automate the subscriber journey with workflows for welcome series, abandoned cart follow-ups, and more.
Opt-in forms
Popup, embedded, and hosted forms plus landing pages that convert visitors to subscribers at 2x the industry average.
Sales funnels
Sell products, memberships, and services with landing pages, checkout forms, and automated follow-ups converting at 3x average.
Countdown timers
Brand-aligned countdown timers that drive urgency in emails without a third-party tool.
Embedded polls
In-email polls that capture audience insight and feed advanced segmentation.
Link actions
Segment subscribers and trigger automations when someone clicks a link inside an email.
Abandoned cart
Personalized follow-up emails to customers who leave items in their cart, recovering up to 15% of lost sales.
Developer API
A REST API with webhooks for building custom integrations and automating workflows.
Flodesk Pricing
View full pricing →- Forms & landing pages
- Designer templates
- Audience segmentation
- Email sending
- Unlimited email sends
- Email analytics
- Max of 25,000 subscribers
- 1 seat
- Limited time bonus: 1 workflow
- Unlimited workflows
- Advanced analytics & reporting
- Show/hide Flodesk footer
- 2 seats
- Limited time bonus: 1 checkout
- Unlimited integrated checkouts
- Sales pages & funnels
- Subscriptions & payment plans
- Abandoned cart automations
- 3 seats
| Feature | Free Free | Lite $25/mo | Pro $38/mo | Everything $54/mo |
|---|---|---|---|---|
| Forms & landing pages | ||||
| Designer templates | ||||
| Audience segmentation | ||||
| Email sending | ||||
| Unlimited email sends | ||||
| Email analytics | ||||
| Max of 25,000 subscribers | ||||
| 1 seat | ||||
| Limited time bonus: 1 workflow | ||||
| Unlimited workflows | ||||
| Advanced analytics & reporting | ||||
| Show/hide Flodesk footer | ||||
| 2 seats | ||||
| Limited time bonus: 1 checkout | ||||
| Unlimited integrated checkouts | ||||
| Sales pages & funnels | ||||
| Subscriptions & payment plans | ||||
| Abandoned cart automations | ||||
| 3 seats |
Pricing extracted from the product website and may change. Check the source for current details.
Frequently asked questions about Flodesk
How do I get started with Flodesk?
Getting started is easy: sign up for an account, choose a template or start from scratch, and begin creating emails and forms. A free trial is available so you can explore all features before committing.
Can I customize my email templates?
Yes. Flodesk offers extensive customization options — you can modify colors, fonts, layouts, and add your own images to match your brand. You can also upload custom fonts and brand colors directly into the design editor.
What integrations does Flodesk support?
Flodesk integrates with popular platforms like Shopify, WordPress, Zapier, and many others. It offers 15 direct integrations plus 10,000+ connections via Zapier and Pabbly, including Canva, Instagram, Squarespace, Wix, and HoneyBook.
Is there a free trial available?
Yes. Flodesk offers a free trial so you can explore all of its features and see how it can transform your email marketing. There is also a permanent Free plan with forms, landing pages, templates, segmentation, and email sending.
How does pricing work?
Flodesk offers transparent pricing with three paid plans — Lite, Pro, and Everything — that scale with your active subscriber count, plus a free plan. No hidden fees. Annual billing includes one free month.
Is Flodesk free?
Flodesk offers a free plan with optional paid upgrades. See the pricing section for what's included in each tier.