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Users Know vs Hotjar: Which is Better in 2026?

A side-by-side comparison of Users Know (Free) and Hotjar (Freemium) — pricing, features, platforms, and user ratings.

TL;DR

Both Users Know and Hotjar are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.

How Users Know compares

 
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Users KnowThis
Starting priceFreeFree
Pricing modelFreeFreemium
PlatformsWebWeb
Top features
  • Build Better Products book
  • What is Wrong with UX podcast
  • Product management blog
  • Heatmaps
  • Session Replay
  • Funnels
Rating

Choose Users Know if…

  • you need a completely free solution
View Users Know

Choose Hotjar if…

  • its feature set better matches your workflow
View Hotjar

Frequently Asked Questions

What is the difference between Users Know and Hotjar?

Users Know and Hotjar are both tools in the same category. Users Know is free — Learn user-centered product design from author Laura Klein — read Build Better Products, listen to the What is Wrong with UX podcast, and get consulting help.. Hotjar is freemium — Understand user behavior with heatmaps, session replays, surveys, and funnels — get insights fast and improve conversions without a credit card. The main differences are in pricing, platform support, and feature focus.

Which is better: Users Know or Hotjar?

Both Users Know and Hotjar are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.

Is Users Know free?

Yes, Users Know is free.

Is Hotjar free?

Hotjar offers a free tier with limited features. A paid plan is required for full access.

What are the best alternatives to both Users Know and Hotjar?

If neither Users Know nor Hotjar meets your needs, you can browse alternatives on each product's alternatives page. MazikBox ranks alternatives by shared categories, platforms, pricing, and user ratings.