Hotjar vs Users Know: Which is Better in 2026?
A side-by-side comparison of Hotjar (Freemium) and Users Know (Free) — pricing, features, platforms, and user ratings.
TL;DR
Both Hotjar and Users Know are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.
How Hotjar compares
HotjarThis | ||
|---|---|---|
| Starting price | Free | Free |
| Pricing model | Freemium | Free |
| Platforms | Web | Web |
| Top features |
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| Rating | — | — |
Frequently Asked Questions
What is the difference between Hotjar and Users Know?
Hotjar and Users Know are both tools in the same category. Hotjar is freemium — Understand user behavior with heatmaps, session replays, surveys, and funnels — get insights fast and improve conversions without a credit card. Users Know is free — Learn user-centered product design from author Laura Klein — read Build Better Products, listen to the What is Wrong with UX podcast, and get consulting help.. The main differences are in pricing, platform support, and feature focus.
Which is better: Hotjar or Users Know?
Both Hotjar and Users Know are worth evaluating — neither has enough user reviews yet to declare a clear winner. Compare features and pricing below to find the best fit for your needs.
Is Hotjar free?
Hotjar offers a free tier with limited features. A paid plan is required for full access.
Is Users Know free?
Yes, Users Know is free.
What are the best alternatives to both Hotjar and Users Know?
If neither Hotjar nor Users Know meets your needs, you can browse alternatives on each product's alternatives page. MazikBox ranks alternatives by shared categories, platforms, pricing, and user ratings.